Monday, 6 June 2011

The Advantages and Disadvantages of Using Plastic Business Cards

By Mankit Chan


Businesses are turning to plastic cards more and more today, and for good reason. There are some really good advantages to using plastic instead of the traditional stock paper cards, but there are also some disadvantages as well. In order to decide for yourself which is right for you, here are some things you should know about them.

Plastic business cards can be a way to boost your business in many ways. They are more durable than paper cards. You can give them out to people without worrying that they will get trashed in wallets, or dissolve in case they are washed. There are almost as many designs to choose from as other cards, and they won't fade over time. There are many different companies offering plastic business cards, much more than just a few years ago.

Usually there is an imprinted number or strip on plastic cards, so whenever a customer uses it, you can instantly know what they are buying, allowing your to track products bought and sold more effectively. You can then customize your purchasing, so you're not ordering products that don't sell. This cuts down on overhead costs, because there isn't items sitting in storage, taking up space. There is more customer satisfaction, because they get what they want right then and don't have to wait.

You can reduce your cost of advertising and marketing by the use of these plastic cards, this loyalty or discount card does the work for you, and you won't need to spend so much added capital on promotion of your product or business. Owners can in turn use these plastic cards to have more powerful purchases, and catch great deal for services or the desired products they are purchasing. This is just one of the benefits that make people use these cards.

Customers using these plastic business cards feel a bit special too, and this makes them us them a bit more the regular cards, increasing your total sales. The use of these cards also makes them think they are receiving benefits and discounts not given to the rest of the customers who do not use the plastic cards.

While these are many of the good points to the plastic business cards there are also some bad points to them too. One bad point is plastic will not easily break down like paper will, which causes more problems in the landfills.

Even though the designs can be quite beautiful, they can cost more to stock up on, they can also take more time to get when ordered because they require more time to make. After they are printed, changes are harder to make, and make them even more expensive.

With so many different companies now offering plastic business cards, you really need to shop around. Because they can be more expensive that regular cards, you need to make sure you are getting the most for your money. It is a good idea to take your time, research these companies, and find the one that best suits your needs. You need to consider things like shipping costs, what designs are available, and printing styles. Because plastic can be thinner than paper, you may find cheaper shipping on these cards.




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