Wednesday, 16 March 2011

A Review of Offline Arbitrage Marketing Program

By Sally Jenkins


Something that does not get mentioned as much is the trend to promoting an online business in the offline environment. The old-school marketing method of direct mail can work very well for producing leads and direct sales. You can easily tap into this ability to generate an email list simpler than you think. Plus the costs for using this strategy do not have to be out of your financial capability. Offline Arbitrage was developed by Luke Jaten and Ryan Deiss, and they show you how to develop your own base of leads using direct mail. A lot of people are probably not comfortable with the idea of direct mailing, but this is not as involved as what you may be pondering about. If you are using a web site then you may want to consider using the ultimate footer ads to help you promote your site.

The bulk of the training work occurs in the CDs that include the ten teaching modules. Before you can understand the system, you need to get some kind of grounding in exactly how the direct mail process works.

There are many elements of direct mail marketing, and it really all depends on your precise strategy. Or maybe, what you intend to do and what you are promoting. If you have ever read that direct mail is expensive, that is partly true but is not the complete story.

What you will discover in this course is how to obtain business and marketing leads and then in essence flip them or make use of them in your own business. Offline Arbitrage takes benefit of the incredibly huge and great numbers of people on lead lists. This area is where very many offline direct marketers have been working with for a very long time. Ryan and Luke will walk you through how to do this approach. As you will see, working with direct mail is not tough to do; nonetheless you do have to learn the ins and outs of the industry. Also, they will present you to the low-cost method this process is based on, and that is mailing out postcards.

If you've been around a while, then you have undoubtedly seen other courses that use the notion of arbitrage. But the marketing approach starts with sending out postcards which are not expensive to mail. We would often suggest that you do a test mailing to see your final results. The second stage of this process is where your internet marketing skills will be able to shine. You will make use of the postcard to encourage people to check out your offer you, and that means delivering them to a squeeze page. That part is just like creating a list on the net which will be familiar territory for you.

There is much more to the total process, and it would be sensible for you to consider about it. So of course Ryan and Luke include all the finer factors of the direct mail aspects of this process. There are particular conventions you should adhere to with your postcard patterns and copy. In addition to that, what is essential is you will discover how to decide on the best lists to go along with your industry and offer. You may very well want to take into account implementing spinning articles software to help you with your internet site promotion.




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