Wednesday 26 January 2011

How To Create Keyword Rich Articles That Get Results

By Sean R Mackey


A powerful way to draw search engine traffic to your site is to write and include keyword rich articles. Keyword rich articles are content that you create for a particular subject and then optimize for a keyword or key phrase that visitors typically search for.

To provide an example, if you have a website that sells wedding gifts, you might want to write an article about selecting the right wedding gift. You might optimize this article for the keyword "The Perfect Wedding Gift". The following is an overview on the best way you can craft keyword rich articles.

Pick a Specific Keyword Phrase

Do some research on which keywords visitors are typing into search engines to uncover information on what you have to offer. Use tools like WordTracker as well as Overture Keyword Selector Tool. Don't choose the extremely competitive keywords and key phrases, preferably instead select a phrase which is searched for less frequently yet which may be of particular interest with your potential customers. The more targeted the phrase the better luck you will have targeting people who are actually eager about what you're writing about.

Utilize Your Keywords within the Title of Your Article

Once you have settled upon a keyword phrase, make use of it inside your title. Make sure that your title is interesting and makes sense. Don't try to work your keyword phrase in repeatedly. Your title will sound peculiar. A good example of a bad title could be "New Baby Gifts and Affordable Baby Gifts for a Baby Shower".

Don't Over stuff The Article with Keywords

Naturally you are going to make use of the key phrase more than once inside your article. Just don't force them in. This is called over stuffing with keywords and phrases. Your main attention should be on creating articles which flows well and provides very useful answers to your website reader. After all that won't do you any good to get visitors to your page with the article, if you can't encourage them to read it.

Only Distribute Unique Keyword Optimized Article to the Article Directories

Submitting articles to the article publication sites is a fantastic way for you to obtain more traffic as well as incoming links. You want to avoid creating additional competition for that keyword you selected for the article, so prior to deciding to post it, take the opportunity to come up with a different title that doesn't include the keyword phrase, and maybe even rewrite some paragraphs within the article to complete the same.

Begin composing a couple of keyword rich articles for several keyword phrases and add them to your website. Within a couple weeks you will notice free traffic from the search engine coming in. Make it a common practice to come up with a few of these articles each month to be able to continually drive more website visitors and potential customers to your website.




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