Monday, 2 March 2015

Is A Young Woman A Better Auto Salesman?

By George Dodson


From time immemorial, salesmen have the reputation of being slick and dishonest. Many movies portray a car sales person as tricky and deceptive. Of course any car dealerships have done little to counter that perception. For a long time, car salesmen have been earning their bread by how many cars they sale. If there were no sales, then there was no way that you could earn a living therefore making it necessary to find it by any means.

That is why many buyers are wary when entering a car dealership. The thing behind this was that you had to lookout for your own interests while searching for your car.

Though not all car salesmen are this way, there are a few in the market that make it necessary for you to be wary. Car salesman come in all shapes and sizes. Some are smooth talkers. Others give it to you straight. There are others that don't tell if not asked. It is also true that there are also a breed of women car salesmen as well. Do women make better car salesmen?

The fact remains that women prefer not dealing with car salesmen while searching for a car. If salesperson is a woman, they are less likely to be apprehensive. The reason behind this is that they trust the woman salesman to be empathetic.

Additionally, women seem to not be so pushy. This draws people rather than sending them away making women sell more. Women have the ability to listen better as they also want to be heard. Many women would rather talk to another woman.

Another consideration is the put down most women feel when the male salesman says "shouldn't your husband me with you?" Women salesmen do not do that. This does not happen with women salesmen. They suppose you are in the know of what you want when you come to the lot to get a car. Additionally, these women have been through this and understand what you are going through.

Women trust other women. They feel that they understand them much better. Empathy is one thing that is very significant when it comes to sales. Sales is all about emotions and women are more emotional than men.

Men don't seem to mind talking to a woman. They aren't intimidated by a women salesmen as they assume they know more. This comes at an advantage to women salesmen especially the honest ones who do a good days job and get a day's pay.




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