If the rates of occupancy at your motel or hotel seem to be dwindling or simply aren't high enough for you to make a good profit, it might be time to think about restructuring your business. You might think reducing the nightly rates is the best way to lure in guests, but typically there are better ways to entice customers and keep them coming back again and again. Here are a few suggestions that might help boost occupancy.
Obviously, the first thing you need to do is a take a good look at the lobby, common areas, grounds and guest rooms. If they look shabby or unclean and guests have made comments about the need for repairs or improved cleanliness, then it is imperative that you improve the look of your hotel. Even for a motel with modest nightly rates, people expect their room and the rest of the hotel to be clean.
When it comes to hospitality, cleanliness is one factor and customer service is another that must be extremely high in quality. People expect the staff to be helpful, friendly and knowledgeable about the area. If your staff lacks enthusiasm or suffers from a lack of people skills, it's time to either retrain employees or hire new staff that will work better with your customers. Great front desk employees are absolutely worth their weight in gold.
Consider changing up your rate structure, as well. All rooms are not created equal and even at a motel, there can be important differences. You can charge less for rooms with one single bed and more for two queens or a king bed. You can charge more for larger rooms or rooms that feature extra amenities or have a great view. You can also alter rates seasonally or during the week.
If your hotel is in great shape and your rates are competitive, the amenities you offer can make all the difference to potential guests. For instance, if you serve breakfast and the comparable hotel down the street doesn't, this can attract clients. Other amenities that guests really appreciate include in-room refrigerators and coffee makers, as well as premium television service such as DirecTV. You might think satellite TV is more costly than local cable, but it actually offers more channels for the same or less than a cable provider.
Integra Systems is one company that easily can install and maintain a DirecTV system for your hotel, motel or inn. They also can provide helpful support and instruction for your hotel staff and provide any repair services that are needed. The DirecTV system is easy for guests to use and they will enjoy as many as 128 channels, including premium channels such as HBO, as well as sports channels, local channels, news channels and many of the channels are available in high definition.
Obviously, the first thing you need to do is a take a good look at the lobby, common areas, grounds and guest rooms. If they look shabby or unclean and guests have made comments about the need for repairs or improved cleanliness, then it is imperative that you improve the look of your hotel. Even for a motel with modest nightly rates, people expect their room and the rest of the hotel to be clean.
When it comes to hospitality, cleanliness is one factor and customer service is another that must be extremely high in quality. People expect the staff to be helpful, friendly and knowledgeable about the area. If your staff lacks enthusiasm or suffers from a lack of people skills, it's time to either retrain employees or hire new staff that will work better with your customers. Great front desk employees are absolutely worth their weight in gold.
Consider changing up your rate structure, as well. All rooms are not created equal and even at a motel, there can be important differences. You can charge less for rooms with one single bed and more for two queens or a king bed. You can charge more for larger rooms or rooms that feature extra amenities or have a great view. You can also alter rates seasonally or during the week.
If your hotel is in great shape and your rates are competitive, the amenities you offer can make all the difference to potential guests. For instance, if you serve breakfast and the comparable hotel down the street doesn't, this can attract clients. Other amenities that guests really appreciate include in-room refrigerators and coffee makers, as well as premium television service such as DirecTV. You might think satellite TV is more costly than local cable, but it actually offers more channels for the same or less than a cable provider.
Integra Systems is one company that easily can install and maintain a DirecTV system for your hotel, motel or inn. They also can provide helpful support and instruction for your hotel staff and provide any repair services that are needed. The DirecTV system is easy for guests to use and they will enjoy as many as 128 channels, including premium channels such as HBO, as well as sports channels, local channels, news channels and many of the channels are available in high definition.
About the Author:
Jansen Wilhelmsen enjoys writing reviews on the commercial DirecTV dealers. For more information about direcTV for hotels packages or to find about direct TV local offices, please check out the IntegraSystems site now.
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