Setting up a new corporate social responsibility program is not easy and also can become a bit overwhelming. There are simple steps that can be done however, and these are based on best practices and those that have worked previously with other companies, and these are the process steps to be done when broken down.
We've found that breaking the process down into three clear can be a great way to segment the daunting task of corporate social responsibility into something much more manageable.
Step 1: Initiate & Conceive
A corporate social responsibility program is never one-size-fits-all. While crafting a program, it is important to keep the Three Pillars of Sustainability in the forefront: People, Planet and Profit. Create opportunities and multiple ways for employees and other stakeholders to engage with the program. Incorporate opportunities across a wide spectrum of engagement that include volunteer days, traditional giving, recycling events, peer to peer fundraising, and disaster assistance.
It is also better to take the CSR program a step ahead by including "cause marketing" into the program. Include company products in this program and have this as a good opportunity to start commitments in the supply chains and production processes. Think of where and how to make possible for your company to make it a socially responsible and environmentally supportive investment and how to have your employees and others in management get involved in the investment.
Step 2: Commitment & Executing The Program
Once the concept and details of the CSR program have been determined, it's up to you to prove its value in terms of triple bottom line results for your company. This requires assessing and measuring your program's impact. Develop a link between your social responsibility program and your company's business results.
Company sales, customer satisfaction, as well as employee and brand loyalty, including market access, should be assessed and this will determine how the cause driven program had effects on the company. How the program has affected company reputation and profitability have to be determined and you have to prove that this is in a positive way. The program has effects and these can be related to economic, social, and environmental factors, and these should be followed, measured and also communicated.
Step 3: Inspire & Communicate
For a program to attain success, this program will need endorsement as well as acceptance by the top management. This corporate social responsibility program is not different from the others. The effect and success of the program have to be communicated to the top management in the organization, and this is crucial. There is the need to communicate regularly about the progress of the program and including accomplishments, and also express the program's effect on the company's triple bottom line.
Convince leadership to inspire employees and other stakeholders to make "cause" a priority, and encourage employees to participate and get each other involved. Track and share program outcomes and impact with employees, customers, community members, and program beneficiaries to build program recognition, loyalty, and momentum. The success of the program is all about inspiration and participation.
We've found that breaking the process down into three clear can be a great way to segment the daunting task of corporate social responsibility into something much more manageable.
Step 1: Initiate & Conceive
A corporate social responsibility program is never one-size-fits-all. While crafting a program, it is important to keep the Three Pillars of Sustainability in the forefront: People, Planet and Profit. Create opportunities and multiple ways for employees and other stakeholders to engage with the program. Incorporate opportunities across a wide spectrum of engagement that include volunteer days, traditional giving, recycling events, peer to peer fundraising, and disaster assistance.
It is also better to take the CSR program a step ahead by including "cause marketing" into the program. Include company products in this program and have this as a good opportunity to start commitments in the supply chains and production processes. Think of where and how to make possible for your company to make it a socially responsible and environmentally supportive investment and how to have your employees and others in management get involved in the investment.
Step 2: Commitment & Executing The Program
Once the concept and details of the CSR program have been determined, it's up to you to prove its value in terms of triple bottom line results for your company. This requires assessing and measuring your program's impact. Develop a link between your social responsibility program and your company's business results.
Company sales, customer satisfaction, as well as employee and brand loyalty, including market access, should be assessed and this will determine how the cause driven program had effects on the company. How the program has affected company reputation and profitability have to be determined and you have to prove that this is in a positive way. The program has effects and these can be related to economic, social, and environmental factors, and these should be followed, measured and also communicated.
Step 3: Inspire & Communicate
For a program to attain success, this program will need endorsement as well as acceptance by the top management. This corporate social responsibility program is not different from the others. The effect and success of the program have to be communicated to the top management in the organization, and this is crucial. There is the need to communicate regularly about the progress of the program and including accomplishments, and also express the program's effect on the company's triple bottom line.
Convince leadership to inspire employees and other stakeholders to make "cause" a priority, and encourage employees to participate and get each other involved. Track and share program outcomes and impact with employees, customers, community members, and program beneficiaries to build program recognition, loyalty, and momentum. The success of the program is all about inspiration and participation.
About the Author:
Sebastian Troup loves writing about philantrophic solutions for businesses and non profit organizations. For additional info about the importance of corporate social responsibility, or to find help setting up a corporate charity giving program, please go to the Truist website today.
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