The Millennial generation is quickly gaining a reputation for giving back to their communities, not by writing checks but by rolling up their sleeves and getting involved. So it makes sense that they are looking for more than just a paycheck from their employers. Generation Y strives to be engaged, to do meaningful work, and to make a difference. They are doing this at their jobs by seeking out and participating in corporate workplace giving programs.
Note that generation Y number to almost 80 million Millennials who are the employees of the next generation. Come the end of the next decade it will be expected that 50% of the workforce are these people. Hence it is right that you think of ways to attract them and make them your happy and productive employees who are at the same time effective corporate philanthropists.
There are things you can do for your corporate giving programs for you to work better with this socially-aware generation including:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Utilize Technology: Most Millennials grew up with at least one computer in their home, so they are connected and have high standards for technology. Your workplace giving technology should be easy and quick to navigate.
Providing Diversity: Choices -Millennials love them. You should be able to present diversity that is wide enough when it comes to charitable choices as well as winning causes possibly of significance to them. This generation most definitely wants to have options.
Communication-Centered: For Millennials it is important that they have access to a number of information and are able to share it. Therefore come up with workplace giving programs enabling workers to connect, suggest and impart what they can. Keep their network updated and enable them to share goals and achievements with colleagues.
An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.
By understanding how Millennials think and work, you can customize your workplace giving program to mind the generational gap and provide an interesting solution that this group of future corporate philanthropists can get behind.
Note that generation Y number to almost 80 million Millennials who are the employees of the next generation. Come the end of the next decade it will be expected that 50% of the workforce are these people. Hence it is right that you think of ways to attract them and make them your happy and productive employees who are at the same time effective corporate philanthropists.
There are things you can do for your corporate giving programs for you to work better with this socially-aware generation including:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Utilize Technology: Most Millennials grew up with at least one computer in their home, so they are connected and have high standards for technology. Your workplace giving technology should be easy and quick to navigate.
Providing Diversity: Choices -Millennials love them. You should be able to present diversity that is wide enough when it comes to charitable choices as well as winning causes possibly of significance to them. This generation most definitely wants to have options.
Communication-Centered: For Millennials it is important that they have access to a number of information and are able to share it. Therefore come up with workplace giving programs enabling workers to connect, suggest and impart what they can. Keep their network updated and enable them to share goals and achievements with colleagues.
An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.
By understanding how Millennials think and work, you can customize your workplace giving program to mind the generational gap and provide an interesting solution that this group of future corporate philanthropists can get behind.
About the Author:
Sebastian Troup likes writing about corporate social responsibilities. For more information about philanthropic solutions for businesses and non profit organizations, or to know competitive advantage of corporate philantrophy, please visit the Truist.com website today.
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