Don't you hate it when one SEO guru says one thing when another says the opposite? It seems like everyone has their own views on reputation management and search engine optimization. However, many don't realize the inner-workings of how the search engines work. SEO is tricky, but this page should help.
I learned a lot of SEO tactics and secrets from looking at the leading marketing company in Atlanta's search results. Veritas Inc has done a really great job with ranking their own sites in Google, but what they've done is not blatantly obvious. So, I'll just point them out to you one by one.
Do a quick Google search for Veritas Inc and what do you see? LinkedIn, Facebook, Careerbuilder, their website, and other social networking sites all take up the first half of Google's real estate. I dug a little deeper on those pages and found out how to rank above negative reviews. This is what you should do.
Firstly, you need to get profiles set up on a bunch of different sites. In fact, get on all of them. Some people have found that Twitter does well while others may prefer to optimize a profile like Myspace. Which one you choose to do first is irrelevant because you should get on all of them.
Once you have an account, be sure your unique profile url is branded for your company's name. Then, you'll want to write a bunch of unique content. Don't skip anything. Fill it all out. Your company's location, hours of operation, likes, interests, etc. should all be filled out. Don't copy anything you have written on any other site. Google hates duplicate content and won't rank you very well for using it.
Be sure you optimize your content by putting the right keywords in the right places. Veritas Inc Atlanta has figured out that optimizing their company name plus their location has done wonders. Case-in-point, check out http://www.youtube.com/user/VeritasIncatlanta. So, be sure to follow suit. An optimized profile will have your company name, your company name plus the word reviews after it, and your company name plus your location.
Understand that people are going to be clicking on these profiles in the search engines. So, the SEO issue of bounce rate comes in to play. Don't let people click the 'back' button! Make sure that your content offers what the person searching is looking for. People often look for company reviews of Veritas, so they will search Veritas Inc Atlanta reviews quite frequently. On the company's search results page, when someone clicks Veritas Inc Atlanta reviews, they can read a ton of useful content that will suit their needs. The main things people look for when searching for reviews about a company are salary, employee reviews, jobs, and complaints. You should aim to address these items.
Reputation management is actually pretty easy when you think about it. Veritas Inc has done pretty well with it. Just copy what they are doing and you're good to go. If you don't do it the right way, your rankings will be worse. Put all of these tips to use for your next online marketing strategy!
I learned a lot of SEO tactics and secrets from looking at the leading marketing company in Atlanta's search results. Veritas Inc has done a really great job with ranking their own sites in Google, but what they've done is not blatantly obvious. So, I'll just point them out to you one by one.
Do a quick Google search for Veritas Inc and what do you see? LinkedIn, Facebook, Careerbuilder, their website, and other social networking sites all take up the first half of Google's real estate. I dug a little deeper on those pages and found out how to rank above negative reviews. This is what you should do.
Firstly, you need to get profiles set up on a bunch of different sites. In fact, get on all of them. Some people have found that Twitter does well while others may prefer to optimize a profile like Myspace. Which one you choose to do first is irrelevant because you should get on all of them.
Once you have an account, be sure your unique profile url is branded for your company's name. Then, you'll want to write a bunch of unique content. Don't skip anything. Fill it all out. Your company's location, hours of operation, likes, interests, etc. should all be filled out. Don't copy anything you have written on any other site. Google hates duplicate content and won't rank you very well for using it.
Be sure you optimize your content by putting the right keywords in the right places. Veritas Inc Atlanta has figured out that optimizing their company name plus their location has done wonders. Case-in-point, check out http://www.youtube.com/user/VeritasIncatlanta. So, be sure to follow suit. An optimized profile will have your company name, your company name plus the word reviews after it, and your company name plus your location.
Understand that people are going to be clicking on these profiles in the search engines. So, the SEO issue of bounce rate comes in to play. Don't let people click the 'back' button! Make sure that your content offers what the person searching is looking for. People often look for company reviews of Veritas, so they will search Veritas Inc Atlanta reviews quite frequently. On the company's search results page, when someone clicks Veritas Inc Atlanta reviews, they can read a ton of useful content that will suit their needs. The main things people look for when searching for reviews about a company are salary, employee reviews, jobs, and complaints. You should aim to address these items.
Reputation management is actually pretty easy when you think about it. Veritas Inc has done pretty well with it. Just copy what they are doing and you're good to go. If you don't do it the right way, your rankings will be worse. Put all of these tips to use for your next online marketing strategy!
About the Author:
Still wanting more SEO and reputation management information from Veritas Inc? You should really check out their twitter page at https://twitter.com/Veritas_Inc. Veritas Inc is doing some really cool stuff with social media sites these days!
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