It's always a good idea to have an idea of how the mind works so you can adjust your sales copy accordingly to appeal to certain mind sectors. Let's just start with some basic information so you get a good idea of how the mind works.The brain does two major things - stores information in your memory and processes information that allows you to use/apply your knowledge to make decisions and solve problems. Next we'll look at what side of the brain does what.
Those words can still apply today. It depends on the internal representation that we have of the world in which we live. There is an objective reality but we cannot see it. All that we can grasp is our own perception of that reality and that perception differs with each individual.
Your right brain works with emotions, pictures, wholes and how all the parts all relate together, putting stuff together (that AH-HA moment), and simultaneous/holistic thinking. This side of the brain doesn't wear a watch like the left side does, and in fact can lose track of time. And like the left side of your brain, the right side governs/runs the left side of your body.
That personal bank of references is composed of an amalgamate of all the experiences that we've had in the past. It's a composite of the deductions that we unconsciously reached following every new experience that we've had.Some of these deductions may be quite accurate while others might be so fanciful as to make the angels cry. Yet, it is from that bank of reference and all those past conclusions that we view our world and everything in it.
And, as if that was enough, it gets worse. It is also from that bank of references that our fundamental beliefs are created. Beliefs about our identity, about life in general, about religion, relationships, about mankind and about just every subject under the sun.
We talked a little about mental patterns earlier in this book and about Neuro Linguistic Programming. Mental patterns simply refer to memories formed in your brain to record your experiences as you see, hear, feel, smell, sense or taste them. The more often you do this your brain builds a pattern of it - a familiar pattern.When you experience a situation again, or something similar, the memory is activated and you go on autopilot. So you can see if you did an email campaign to blend with your website copy and all the other areas we have outlined where you can use keywords and phrases, the more people see it (the site or email or etc.) the more familiar you become. This goes right straight back to relationship marketing. Nice tie in isn't it?
If there is any doubt about the veracity of that theory, we only have to look at the way that most extremists of the Christian and Muslim worlds see each others to understand that it is sadly so. Fundamental beliefs have the power to so hopelessly distort reality that it becomes unrecognizable.
Although you never go anywhere without your mind, most of what goes on in the mind remains a mystery to you. Why? Because much of what occurs in your mind is out of awareness. Our mental programs operate behind the scenes, out of consciousness, and it is those aspects of our functioning that operate out of awareness that lead to emotions and behaviours. To put on a great show and produce the results we need to navigate in the world, there is a whole crew of things going on backstage. All we see is the final performance.
Thankfully, man is the most adaptable of all creatures. It can compose with what is not so and it can create a reality that is not real. We can live and function in a world of our own creation. We can see light where there is darkness and see truth where falsehood reigns. We are indeed a most amazing breed.Taking a glimpse at the way our mind function will not change anything much. But, it might explain our inconsistencies and the paradoxes that we see all around us. It can also explain why some of our actions and behavior don't always get the expected results. At any rate, knowledge is always superior to crass ignorance.
Those words can still apply today. It depends on the internal representation that we have of the world in which we live. There is an objective reality but we cannot see it. All that we can grasp is our own perception of that reality and that perception differs with each individual.
Your right brain works with emotions, pictures, wholes and how all the parts all relate together, putting stuff together (that AH-HA moment), and simultaneous/holistic thinking. This side of the brain doesn't wear a watch like the left side does, and in fact can lose track of time. And like the left side of your brain, the right side governs/runs the left side of your body.
That personal bank of references is composed of an amalgamate of all the experiences that we've had in the past. It's a composite of the deductions that we unconsciously reached following every new experience that we've had.Some of these deductions may be quite accurate while others might be so fanciful as to make the angels cry. Yet, it is from that bank of reference and all those past conclusions that we view our world and everything in it.
And, as if that was enough, it gets worse. It is also from that bank of references that our fundamental beliefs are created. Beliefs about our identity, about life in general, about religion, relationships, about mankind and about just every subject under the sun.
We talked a little about mental patterns earlier in this book and about Neuro Linguistic Programming. Mental patterns simply refer to memories formed in your brain to record your experiences as you see, hear, feel, smell, sense or taste them. The more often you do this your brain builds a pattern of it - a familiar pattern.When you experience a situation again, or something similar, the memory is activated and you go on autopilot. So you can see if you did an email campaign to blend with your website copy and all the other areas we have outlined where you can use keywords and phrases, the more people see it (the site or email or etc.) the more familiar you become. This goes right straight back to relationship marketing. Nice tie in isn't it?
If there is any doubt about the veracity of that theory, we only have to look at the way that most extremists of the Christian and Muslim worlds see each others to understand that it is sadly so. Fundamental beliefs have the power to so hopelessly distort reality that it becomes unrecognizable.
Although you never go anywhere without your mind, most of what goes on in the mind remains a mystery to you. Why? Because much of what occurs in your mind is out of awareness. Our mental programs operate behind the scenes, out of consciousness, and it is those aspects of our functioning that operate out of awareness that lead to emotions and behaviours. To put on a great show and produce the results we need to navigate in the world, there is a whole crew of things going on backstage. All we see is the final performance.
Thankfully, man is the most adaptable of all creatures. It can compose with what is not so and it can create a reality that is not real. We can live and function in a world of our own creation. We can see light where there is darkness and see truth where falsehood reigns. We are indeed a most amazing breed.Taking a glimpse at the way our mind function will not change anything much. But, it might explain our inconsistencies and the paradoxes that we see all around us. It can also explain why some of our actions and behavior don't always get the expected results. At any rate, knowledge is always superior to crass ignorance.
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