Thursday, 10 October 2013

How To Reach The Top Of The Search Engines

By Manny Rutz


There's no doubt that being on the search engines has it's benefits, being on the search engines not only will attract more exposure to your business but more customers as well. Because search engine optimization is all about picking the right keywords, you won't find better targeted customers than the ones searching for what you sell. In this article we will discuss the methods and benefits of SEO.

Just like link building, keyword research is extremely important before you attempt any optimization to your site. Your keyword research will reveal which keywords you should target and which ones you shouldn't bother with. Once this process is done then you can start optimizing your website for those targeted keywords. This is only the first step of properly optimizing a website for the search engines.

When you are just getting started try signing up with Google and Yahoo! for free local listings to help your site become more visible. These things give you publicity that is free, which can help get you more visibility and visitors. Don't ever turn down a chance for free publicity.

One secret that many SEO experts recommend is the inclusion of a sitemap to websites. Sitemaps make it easy for search engines to crawl and explore the content on your website. In return the search engine spiders provide faster rankings when you have a well structure sitemap on your site. If you can learn to setup your sitemap in a way that is easy to find for the search engines then you'll have no problem getting indexed often.

You can get a little more SEO performance by taking your website into the blogging world. Start a blog of your own, and get involved with other blogs that cover related topics. The algorithms used by search engines are particularly favorable towards blogs. Blogs are consistently updated and have structured data, both things which algorithms like. To rank sites highly, search engines like to see quality backlinks pointing to your site.

There's no secret formula to instant SEO results, it all comes down to keyword research and how well you optimized your site for your keywords and for the search spiders. Backlinks also play a huge part in the process of ranking websites. If you are consistent with your backlinking process and you focus on quality you will see the results in no time.




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