Tuesday, 29 October 2013

Facebook Marketing: Is It Worth It?

By Manny Rutz


Since Facebook became one of the largest and most popular social networks on the internet, companies and entrepreneurs are using this social media giant to bring more traffic to their websites. If you are not yet using Facebook then consider the tips in this article because you might be losing a lot of potential traffic if you are not using Facebook the right way. The more you know about the ins and outs of Facebook the better you'll do when it comes to properly finding an audience for your business.

Most marketers and businesses are using fan pages to attract and connect with an audience, however keep in mind that not everyone on Facebook is there to buy anything. You need to add content that is relevant, funny or connects with people. After all people use Facebook to socialize not to for stuff to buy.

Write posts with real value. Facebook isn't just about informal conversation. Those that supply meaty posts will often find that there's a big audience out there just looking for that type of content on the platform. Be that person or company that delivers exactly that type of content. You'll see great returns.

When creating marketing content think about how you want your followers to look at it, you don't want to create content that is simply designed to sell. Instead use creative ideas to portrayed your product or service in a way that people don't feel like they are being pitched with a product or service.

When creating promotional images for Facebook ads be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you've wasted your time. Be creative and create an image which captures your audience's attention. Facebook is an amazingly powerful marketing tool. You need to use it for your own benefit today. You can get optimum benefits for your business by applying the advice that has been provided in this article.




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