Friday, 6 September 2013

Why Inspiration Should Be Used All The Time

By Cris Furs


Most business entities have begun to believe that the activation of the science of inspiration within their organizations could actually accelerate performance. The outcome of inspiring all the stakeholders of a business results in the following outcomes.

The above companies and other organizations that have succeeded in their inspiration efforts internally and externally normally follow seven major principles as their basis to inspire their stakeholders. The first is authenticity when people perceive that the leader is teachable, vulnerable, and transparent. The second factor in inspiring others is affirmation, which could be defined as the willingness to openly express appreciation of the strengths or aspirations of others and validate them wholeheartedly.

John Locke, a philosopher of the eighteenth century proposed a human mind model, in which ideas resonate or associate with one another inside the mind. However, Sigmund Freud, the psychoanalyst of the early twentieth century stated that any inspiring act or activity occurred in the inner psyche of the person that has been inspired. Later, Carl Gustav Jung, the famous psychiatrist, suggested that an artist attuned to racial memory would become inspired, since such memory would encode the archetypes in human mind.

Progress is the fifth factor in inspiration, which is the understanding of sequential growth pathway from 'what is' to 'what could be'. The sixth step is termed as storytelling, which is the ability of the leader to connect with all those related to the business at emotional levels and communicating with them through inspiring metaphors, symbols, parables, allegory, and even music.

You could also inspire your customers and other external stakeholders such as creditors, debtors, vendors, and others related to your business, as well as all the community members where you conduct your business. This could be through contests, live or face-to-face virtual events, simulations, games, and other social activities in which they could participate on a regular basis. The inspiration that they would get through these types of activities would help build your brand name and company prestige.




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