Monday, 23 September 2013

Stop Losing Online Sales - Sell Your Shoes Quickly!

By Aaron Slot


Sitting and waiting, this is what most people think when they look at websites selling goods. They believe the sellers are just waiting for the shoes to fly away, when in actuality there is more work then you may think. If you are thinking of owning your own business online, take these steps and be on your way.

You must know the current market value of shoes in your store. Research listings for shoes that are comparable to your for their prices. Add value to your shoes by offering free shoes for their purchase. This will also allow you to increase the price on some of your shoes. You should also incorporate packaging and delivery costs into prices of shoes. There is an article here about pricing strategies.

To keep your customers interested, add a page called 'Hottest Sellers!' to keep them interested in what is the current trend this season. This simplifies the shopping experience for the customer and gets you to advertise new shoes. Switch out this list every so often to introduce customers to other shoes they might not know about.

Customers should be able to access your online shoes store via multiple platforms. Customers often want to use smart phones, tablets or other electronic devices to shop online. They must be able to access your site in this way. When setting up your business budget, said money aside in advance to include the ability for multiple technology mediums.

The business that you want to have in the online shoes store is something that you have to be sure of. You will be able to provide better customer service if you are interested in the business that you started from the beginning. Locate the needs of customers with market research. You will be able to provide them in the store when you find out.

Best way to sell online is to feature the most popular shoes for the season. At the holiday times just advertise $FREE shipping to the gift recipients' home. You can even include a gift card for FREE!

When launching your website make sure to list it with other search engines. Many search engines will list your website for free as long as your site meets their minimum requirements and has been brought to their attention.

Incorporating links into your website is a great way to improve your SEO ranking, but be careful not to overload your website with them. By doing this you could hinder the customer experience because it may take too long for people to find what they're looking for. You could also overlink which would hurt your SEO ranking.

Recommendation engines are great tools to use to entice your customers to shop. These engines suggest similar shoes that are already in the customer's shopping cart and can entice them to buy multiple shoes. When this happens your sales will most definitely go up.




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