Monday, 2 September 2013

Soft Serve Ice Cream Vending Machines Are Important To Your Marketing Strategy

By Layla Vanderbilt


With spring and summer on the doorsteps, it will not be long before the long summer holidays arrive. With extremely hot days in the offing, this is a time when people will be longing for some delicious frozen snack to help them cool down. Soft serve ice cream vending machines are the ideal equipment to help shop owners satisfy that demand.

Although many shops already have this type of equipment, there are so many eager customers it will still pay you to have it installed. Your display could attract their attention and they already know and love the product. Otherwise f your competition could get the business.

If you only have a kiosk or a spaza shop, limited space is not a problem. Nowadays you can get an amazingly compact machine which will not take up much space and is suitable for spazas or kiosks. To broaden the appeal of what you have to offer, it helps to have this product available for your customers.

As a small shop owner you need some way of attracting customers to your shop. With this machine prominently displayed, many people just passing by will be stimulated to purchase from you. While they are waiting for their snacks, they could be tempted in other purchases. You will be surprised at what a difference this seemingly unimportant factor can make to your turnover.

Service is just as important for ice cream vending machines as for any other equipment. A machine which is out of action is wasting valuable space which should be earning you money. You need to be sure that the equipment is reliable and the supplier will respond quickly to any problems, to maximize your earning potential.

You would do well to get ready now for the expected future rush. You need to make your customers aware you have this product to offer, so they will know where to find it in future. Just the sight of a machine like this can help create a demand, as people are already familiar with the product and simply need a reminder.

Because the climate is suitable in most parts of South Africa, these ice cream vending machines are likely to enjoy reasonable sales for most of the year. Only when it is really cold or wet will sales drop really significantly. This product has been popular for many tears, and demand is unlikely to slacken soon.




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