Saturday, 24 August 2013

The Value Of Customer Review Sites

By Debra Cooley


Customer service does not get the attention that it deserves. If there is any aspect that is so important to the business is this. To some, it may look like an exaggeration and they may consider things such as the products, accounts, marketing and the structure as being more important. While this might also be true, it is essential to note that customer review sites are also significant as far as business prosperity is concerned.

The blood of an organization is its clients. They are the reason as to why companies keep operating on an ongoing basis. Any business is established with a sole purpose of attracting customers so as to generate revenues. An enterprise can never be operational if the consumers of its products are nowhere to be found.

Businesses today have set goals and standard for performance. Many organizations are determined to achieve their set objectives without regard to what happens to their product consumers. To them, things like volume sales, product and service sales, marketing and advertising campaigns are comparable vital for business success. For this reason, a lot of enterprises lose customers to other organizations.

This is usually a wrong perception that needs to be eradicated. An organization which does not look out for the interests of its clients will not last long. There are so many contenders and such could push a business out of market when it does not meet the requirements and needs of their customers. Bad or good news travels faster hence the need to retain a good reputation.

With review sites, forums and discussion boards becoming increasingly popular, customers have found platforms and avenues to share their experiences. Therefore, treating clients appropriately, giving them the required attention, giving them the answers they want and at the time they need will ensure that the business is listed in such sites with positive reviews and comments.

Customers today normally do research about particular companies through the websites they possess. This way, they are able to establish whether such enterprises will meet their requirements as they expect them to. A single bad comment can actually send a business down to the ground hence such matters should be considered.

Poor testimonials and comments are usually more prevalent. This actually is not fair for most businesses since satisfied customers hardly post on the websites. They believe that they are only getting what they rightfully deserve. This is how people operate. However, when a client is dissatisfied with the services provided by the business, he will not hesitate to post a negative comment regarding it.

Customer review sites can determine the prosperity of companies. Such are known to make or break businesses. In most cases, the success of an enterprise is highly dependent on the testimonials provided by past clients. Customers will always listen to one another hence any bad comment can influence a business in a bad way.




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