Wednesday, 19 June 2013

Starting A Successful New York Biscotti Business

By Lila Barry


Starting a New York biscotti enterprise can be difficult. You must be passionate about what you want to do and gather enough knowledge on the business. Discussed below, are some of the tips that will help you start on the right footing.

For you start a profitable venture, you should have enough knowledge on the products you want to sell. If you have loved baking since childhood and you are also talented enough, go for it. However, where you do not have required skills, consider going to college first. There are many good pastry colleges where you can enroll for short courses. You also need to take some business management classes.

For you to turn your dream into reality, you need to have enough start-up capital. Entrepreneurship experts advise that you need enough money to run the business for as long as two years. The long period should allow your business to stabilize and begin sustaining itself. If you need a loan, visit one of the local community banks instead of branches of multinationals. The local bankers have a clearer understanding of your area and the potential it has.

Determine the right location for your business. This calls also for ascertainment of the level of demand for the products you plan to sell. An ideal area should also have the resources you will need to run your enterprises. These include clean water, electricity, good roads, telephone lines and human resource. You must also consider the amount of money you will spend on rent and other utilities.

The kind of employees you need may well determine how your venture goes. If you do not have experience running a bakery, get someone who has worked in such businesses before. Examine their credential and take note of their professional achievements. Once you hire them, provide a nice working environment to avoid high staff turnover. High turnover rates may send the wrong signal to the public and can lead to loss of clients.

The next important thing is market. You must aggressively create awareness of your products in the market. You can print brochures and leaflets if you need a low cost marketing method. Community gatherings and cooking shows are also good opportunities to display your products. A nicely designed website can also help you because many people prefer sourcing for commodities online. Develop a review section in your site where visitors can leave their comments.

To be successful in your business, you need to be organized. Ensure that everything is in its rightful position. You also want to ensure that all your staffs are smartly dressed and the premises are generally clean. All your cooking equipment should also be in good working condition and well serviced to avoid breakdowns.

Differentiate yourself from other New York biscotti businesses operating around. You can do this by specializing in a unique range of products. For instance, you can deal in sugar free, egg-free and all-natural cakes. You may also want to consider targeting the vegetarian market by producing products that are friendly to them.




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