Jazz t-shirts are making a comeback, not only as a trendy wear, but as a means of declaring your loyalty to your favorite jazz band. For the bands themselves, the t-shirt or tee is an additional way to market themselves and earn an extra income to supplement their music sales. With this major comeback in these shirts, it is only prudent that both parties, the fans and the bands, make adjustments to ensure mutual satisfaction and objectives are reached from the sale of them.
The logo of the band is very important, as this is how their fans (customers) will recognize them. The logo should be unique, eye-catching and an unforgettable link to the band's music. A good graphic designer will easily be able to help a band to get an interesting logo that suits their music. All tee tops that are sold by the band, should be branded with this logo.
The next thing to do is to speed off to the printing mill. Now this is the part where you can't afford to be stingy. You need to make high quality T shirts that don't wear off easily. You can start an outsourcing contract with an efficient t-shirt manufacturer and make sure he does not compromise on quality. After all, it would be pretty humiliating if your fans refuse to buy your t-shirt because it is not up to scratch.
Once these clothes are ready for sale, they will need to be marketed, so that the band's supporters can buy them. Branded tee tops can often be sold in local clothing shops. They can also be distributed at the band's concerts, or over the internet with the help of blogs and social network sites.
When choosing a boutique or local mall to stock your tee tops, make sure you choose one that is reputable. Their prices have to be fair to customers. There are times when boutiques and malls charge exorbitant prices for celebrity merchandise, even when the musicians have insisted that the price should be fair.
To strengthen that marketing spark, give away a few tee tops as freebies in concerts. You can also give them free for buying your CDs. Since the main reason is to promote your band, it would be really effective if hundreds of fans wear your band's logo all over the streets.
A band should ensure that their music is as good as the t-shirt. If no one likes the band's music, no one will want to buy the shirt. The better the music, the more tee tops that will sell and the more the band will be marketed.
To sum it all up, jazz t-shirts are a great way to promote your band. It would give it that much needed publicity and you can use the extra revenues to improve your music and buy better sound equipment. However, for all of it to work, you music and your t-shirts need to be superb.
The logo of the band is very important, as this is how their fans (customers) will recognize them. The logo should be unique, eye-catching and an unforgettable link to the band's music. A good graphic designer will easily be able to help a band to get an interesting logo that suits their music. All tee tops that are sold by the band, should be branded with this logo.
The next thing to do is to speed off to the printing mill. Now this is the part where you can't afford to be stingy. You need to make high quality T shirts that don't wear off easily. You can start an outsourcing contract with an efficient t-shirt manufacturer and make sure he does not compromise on quality. After all, it would be pretty humiliating if your fans refuse to buy your t-shirt because it is not up to scratch.
Once these clothes are ready for sale, they will need to be marketed, so that the band's supporters can buy them. Branded tee tops can often be sold in local clothing shops. They can also be distributed at the band's concerts, or over the internet with the help of blogs and social network sites.
When choosing a boutique or local mall to stock your tee tops, make sure you choose one that is reputable. Their prices have to be fair to customers. There are times when boutiques and malls charge exorbitant prices for celebrity merchandise, even when the musicians have insisted that the price should be fair.
To strengthen that marketing spark, give away a few tee tops as freebies in concerts. You can also give them free for buying your CDs. Since the main reason is to promote your band, it would be really effective if hundreds of fans wear your band's logo all over the streets.
A band should ensure that their music is as good as the t-shirt. If no one likes the band's music, no one will want to buy the shirt. The better the music, the more tee tops that will sell and the more the band will be marketed.
To sum it all up, jazz t-shirts are a great way to promote your band. It would give it that much needed publicity and you can use the extra revenues to improve your music and buy better sound equipment. However, for all of it to work, you music and your t-shirts need to be superb.
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