Wednesday, 24 April 2013

Launch Your Consulting Business Correctly the First Time

By Jason Freeman


So you are probably reading this with eager enthusiasm as to get your consulting business off the ground, rocking and rolling, and making a profit. Guess what. It's never that easy to start ANY business. There are certain things to keep in mind way before you even start your career as a consultant. It is important to identify the following areas of concern: your niche in a specific industry, special permits and/or certifications you will need, networking and establishing connections, organization and administration, and goal-setting.

When answering these questions, it's very easy to think of the easy answer. However, if you really think about them and answer them truthfully, you will have much more success getting your consulting business up and going. Answer the questions, not from your point of view, but a third-party vantage point. Answer them as a close friend would answer them in regards to you and your abilities.

Starting a business, in general, is tough work if you are in the wrong industry. For any business to be really successful, the leadership team must know the ins and outs of that industry. For instance, if you have never mowed a lawn, you should not start a landscaping consulting business. Figure out where your expertise lies and get familiar with where your services might be needed. Figure out the 'need.'

Another thing to really take into consideration is the requirement of any certificates, permits, or licenses that you will need to acquire to do business legally in your market. Check on the local level. Then check on the state level. Finally, check with federal government offices to see just what your business will need to get up and running.

Furthermore, figure out if you are really willing to get out there and make the connections necessary to gain clients. You may be able to start small and figure out if you can consult for some business owners that you know, clients that you have had, or customers. Depending on your decided niche, this should be a pretty easy place to start. Then, you could simply rely on referrals in the future. If you really want to get things rocking quickly, get out there and do some cold calls.

Another important aspect to consider is organization. Running a consulting business can be extremely taxing, if you are unorganized. So, take a quick review of your organizational skills. Is your house neat and tidy? Is your desk organized and ready to rock? If so, great - you still have a lot of work to do in planning, scheduling, finishing tasks in a timely manner, and conducting prompt follow-up. Administration and organization are key areas of concern for consultants in any industry.

My last point has to deal with goal-setting and grit. Many times individuals new to the consulting biz will be eager to start their journey without taking into consideration the pitfalls of this venture. I think it's very important to understand all of the potential pitfalls of any venture before jumping into it. I also think that there is no way that you will be able to see through these pitfalls if you do not set goals. Short-term goal setting and grit are surefire ways to reaching your long-term goals.

Starting a consulting business, much like any business, is hard work. Any consultant out there will tell you that they didn't just luck themselves into their business. They did their work, got out there, and got some clients. If you are prepared to do the work, you will reap the rewards of a successful consulting business.




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