Thursday 28 February 2013

Choosing Games For Your Trade Show Booth

By Harry Price


You can effectively increase your sales by putting up trade show booths the right way. Two important characteristics of a good trade show booth are making it interesting and interactive. In order to make you exhibit interesting and interactive, you need to have games for your visitors to play.

Games can be fun, but you need to pick the right games for your trade show booth. In this article, learn a few things to remember when choosing a games for your trade show display.

First and foremost, you need to understand that you will not be the only trade show booth on that day, and so visitors will most likely not spend all of their time with your exhibit. Since visitors need to move from one booth to another, make sure that the games you choose do not take too long to play. Ideally, the games you choose should only take a minute or two to play.

The main point of having trade show exhibits is to introduce your products and services to the public. This is why it is not enough to choose games that simply entertain. The games you choose should effectively be able to relay the marketing message that you want to send. The games should be related to your marketing goal.

No game is complete without prizes. The prizes you give away for the winners of your game do not necessarily have to be expensive. Well, it actually depends on you. Some businesses would be willing to give out gadgets such as laptops and iPods to their winners. But you can also just settle for gift certificates.

Your visitors also need a space to play your games. You need to provide adequate space so that they will not cram in your trade show booth. You do not want your product information to be covered by visitors who are cramming in your booth because you need other attendees to see them. It is important that, although people are playing your booth games, your product information will still be the center of attention of your exhibit. The size of the space you need will depend on what game you choose to include in your exhibit.




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