Facebook has quickly emerged as one of the best ways to promote an online business. With so many people joining and participating in social networks, it simply doesn't make sense to overlook it. The following are some effective methods that will help you use Facebook to expand your business.
Be Yourself, Not a Corporation -Social networking is about individuals connecting with each other, so it won't help if you appear to be a large, anonymous company. So tell people who you are, where you're from and what you do, not just the name of your company. The reason for this is, Facebook is all about social networking with real individuals, creating friendships, growing relationships, etc. Your best approach, then, is to contribute to discussions in a friendly way and get to know the people in your target audience.
Have a Purpose: Before you start to promote your business through Facebook, it's important to realize your main objective. What is the main reason you are using Facebook to build your company. Is it to develop your brand? Enhance your traffic visits? Gather more prospects? Make more profits? Once you are clear on what exactly is your purpose, it'll become a lot more easier for you to get your desired results.
You should create a vanity url on Facebook, which means using your main keyword and making a customized page with your own url. This is a way to get your keyword ranked highly in the search engines by having it in your url. This way, people who see your Facebook page will be able to know the subject just from seeing the url. You should, therefore, use a vanity url so that you can start to build your own brand on Facebook. Be Careful When Sending Friend Requests: When you're using a business account on Facebook, you shouldn't send out too many friend requests at a time, as this could be considered spam. Obviously, your goal is to meet lots of people, but it's important to not try to rush the process. The last thing you'd want is Facebook banning you for spam.
The tips we've covered in this article can be applied to help any business gain publicity and gain a growing number of targeted prospects. Facebook has become one of the top ways to market an online business, as nowhere else can you so easily reach such large numbers of prospects. In addition to that, if you regularly use Facebook for your business, you'll see that it not only contributes to building your brand image but also helps in gathering and retaining new prospects.
Be Yourself, Not a Corporation -Social networking is about individuals connecting with each other, so it won't help if you appear to be a large, anonymous company. So tell people who you are, where you're from and what you do, not just the name of your company. The reason for this is, Facebook is all about social networking with real individuals, creating friendships, growing relationships, etc. Your best approach, then, is to contribute to discussions in a friendly way and get to know the people in your target audience.
Have a Purpose: Before you start to promote your business through Facebook, it's important to realize your main objective. What is the main reason you are using Facebook to build your company. Is it to develop your brand? Enhance your traffic visits? Gather more prospects? Make more profits? Once you are clear on what exactly is your purpose, it'll become a lot more easier for you to get your desired results.
You should create a vanity url on Facebook, which means using your main keyword and making a customized page with your own url. This is a way to get your keyword ranked highly in the search engines by having it in your url. This way, people who see your Facebook page will be able to know the subject just from seeing the url. You should, therefore, use a vanity url so that you can start to build your own brand on Facebook. Be Careful When Sending Friend Requests: When you're using a business account on Facebook, you shouldn't send out too many friend requests at a time, as this could be considered spam. Obviously, your goal is to meet lots of people, but it's important to not try to rush the process. The last thing you'd want is Facebook banning you for spam.
The tips we've covered in this article can be applied to help any business gain publicity and gain a growing number of targeted prospects. Facebook has become one of the top ways to market an online business, as nowhere else can you so easily reach such large numbers of prospects. In addition to that, if you regularly use Facebook for your business, you'll see that it not only contributes to building your brand image but also helps in gathering and retaining new prospects.
About the Author:
Jonas Varig is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on Zeek Rewards and on NuSkin Success
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