Executing a great content marketing strategy may actually be the answer you're looking for to help drive more quality traffic to your site, build your list and make an increased amount of sales - without dividing future clients.
The idea is simple. Rather than blanketing the known universe with crass commercial advertising campaigns and trying to interrupt people's lives in the hopes of making a much needed sale, the goal is to provide handy information that's both appreciated and valued by people who are actively searching for an answer to their issues.
What's Content Marketing?
Content marketing means actively creating, publishing and promoting value-based content (think blog entries, articles, white papers, and educational videos) in such a fashion as to attract possible clients who are actively looking for your product, service or business opportunity now.
In other words, a great content marketing strategy would seek first to understand precisely what your first target market is actively attempting to find, making content to reply to that voiced need in the market place and then promoting that content so it can be found easily.
Then, once you have caught their attention and they have engaged in your content, the first goal is to obtain opt-in permission to deliver your "marketing content" over an extended period of time. This gives you the opportunity to engage in a trust relationship, and the repeated exposures multiplies the opportunity to make a sale.
Content Marketing Strategy - the Foundation
There are plenty of ways to profit with a good well-planned content marketing strategy. You can publish and educate through your blog, produce video tutorials, write email newsletters, draft white papers and offer a range of free reports or straightforward tools. Yet unless you know what, precisely, possible clients are actively looking for... You will have wasted your time.
The key to kicking off a successful content marketing strategy is to place yourself in the customer's shoes at the time they're having an active want to discover more about whatever it is you offer. Then look for techniques to clarify and improve her life without recourse. Meaning do what you can to freely offer amazing value first before asking for the sale.
Now, online this suggests using the same phrases and words in your marketing content materials that customers use in their search questions. Then optimize and promote your content to help it appear really high on the organic search site results so it can be simply found.
Content Marketing Strategy Reviewed
Content drives the Net, and your potential customers are constantly trying to find information that solves a problem they are now having. They aren't looking for a fast sales pitch. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while supplying a baseline intro to the benefits of a selected service. It puts you in the position of being a trustworthy counsel versus a loathed salesman.
The individuals, businesses and network marketers that are having the most success online in terms of lead generation and sales tend to take an approach that involves a high ratio of valuable content that appears to present no overt sales agenda, blended with periodic promotional messages. Maybe it's time you step up to the plate and execute your own content marketing strategy to take advantage.
The idea is simple. Rather than blanketing the known universe with crass commercial advertising campaigns and trying to interrupt people's lives in the hopes of making a much needed sale, the goal is to provide handy information that's both appreciated and valued by people who are actively searching for an answer to their issues.
What's Content Marketing?
Content marketing means actively creating, publishing and promoting value-based content (think blog entries, articles, white papers, and educational videos) in such a fashion as to attract possible clients who are actively looking for your product, service or business opportunity now.
In other words, a great content marketing strategy would seek first to understand precisely what your first target market is actively attempting to find, making content to reply to that voiced need in the market place and then promoting that content so it can be found easily.
Then, once you have caught their attention and they have engaged in your content, the first goal is to obtain opt-in permission to deliver your "marketing content" over an extended period of time. This gives you the opportunity to engage in a trust relationship, and the repeated exposures multiplies the opportunity to make a sale.
Content Marketing Strategy - the Foundation
There are plenty of ways to profit with a good well-planned content marketing strategy. You can publish and educate through your blog, produce video tutorials, write email newsletters, draft white papers and offer a range of free reports or straightforward tools. Yet unless you know what, precisely, possible clients are actively looking for... You will have wasted your time.
The key to kicking off a successful content marketing strategy is to place yourself in the customer's shoes at the time they're having an active want to discover more about whatever it is you offer. Then look for techniques to clarify and improve her life without recourse. Meaning do what you can to freely offer amazing value first before asking for the sale.
Now, online this suggests using the same phrases and words in your marketing content materials that customers use in their search questions. Then optimize and promote your content to help it appear really high on the organic search site results so it can be simply found.
Content Marketing Strategy Reviewed
Content drives the Net, and your potential customers are constantly trying to find information that solves a problem they are now having. They aren't looking for a fast sales pitch. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while supplying a baseline intro to the benefits of a selected service. It puts you in the position of being a trustworthy counsel versus a loathed salesman.
The individuals, businesses and network marketers that are having the most success online in terms of lead generation and sales tend to take an approach that involves a high ratio of valuable content that appears to present no overt sales agenda, blended with periodic promotional messages. Maybe it's time you step up to the plate and execute your own content marketing strategy to take advantage.
About the Author:
Want to find out more about Content Marketing, then visit Brian Jones's site on how to choose the best Content Marketing Strategy for your needs.
No comments:
Post a Comment