Thursday, 4 October 2012

Different Aspects Of The Franchise Opportunities In Canada

By Doris Rivas


Companies carry out market analysis with an aim of establishing the gaps in the markets. After the unfulfilled needs have been established, the firms goes ahead to produce the products which will lead to the fulfillment of their needs. Franchise opportunities in Canada offers a cheaper avenue of establishing businesses while reducing the costs related to investments and failure. A start-up firm uses a very established brand to get into the markets.

There is a price to be paid. Price to be paid for the use of successful business brand name is determined by the kind of contact entered between the two parties. The part issuing out its brand name becomes the franchisee while the other part is the franchiser. The franchiser builds their own line of distribution without having to face the liability of setting up the lines. They enjoy the use of a brand. Investments are avoided and this reduces the risks associated with business.

There are a number of successful business lines. Most of these are either in the distribution lines and retail business. The success of the franchisee is replicated throughout the chain. If the franchisee is very successful, the franchiser benefits from this since the products are sold under a branded name. The franchiser can also revamp the name it is using if the brand is not performing well. Revamping comes in different forms. Some of the franchisers opt to make a different product or diversify under the same name.

Regulations issued by the government forms a special framework. The framework is used to harmonize the trading and market activities of the franchising business. The department of commerce also issues laws that provide an even ground for the firms in business. In some regions, the franchising firms form associations that will be taking care of all the issues relating to mergers and acquisitions. The stock market and other organizations in charge of financial markets can also issue a frame work of doing the business.

The two parties enter into a contract. The parent issues a license of operation to enable the franchiser run its operations. The contract is legally binding to both parties. The terms and conditions of carrying out the business are stipulated within the operations clauses. The brand and the name should be maintained. The parent remains with rights to strip the franchiser of the rights to use its name.

Technology has offered the businesses with new and advanced methods of carrying out the business. Marketing and access to information about new products and services produced by different companies is made available through various channels. Local marketing companies can form franchises with the international marketing and information firms.

Communication sector also offers numerous opportunities for the Canadians. Instead of setting up telephony business from scratch, the investors can opt to set up communication franchises. The investments costs are reduced since only the license for the operations will have to be paid for. Costs are incurred by the franchisee. Revenues are shared among the franchisee and the franchisers under the agreed conditions.

The retail sector has also provided also a number of franchise opportunities in Canada. Most of international distributors find it hard to penetrate the local markets. Local investors have the relevant experience and knowledge about these markets. For this reason, the lease the successful names and penetrate the markets.




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