Thursday 30 August 2012

Five Simple Tips for Effective Article Marketing

By Soumen Siddhanta


Your article marketing strategy will be successful if you can write quality content and get people to share it. These five tips should help you get started.

1) Start by defining your audience. You should write articles on topics your target audience wants to read about and use a tone they can relate to. As you write more articles, you should keep track of which ones are the most popular among your audience so you can write more articles on this topic or use the same format again. Do not hesitate to experiment with different formats: you could write interviews, top 10 lists, use pictures or videos, record a podcast of your article or sum up the information in an info-graphic.

2) Write new articles on a regular basis. You should have a couple of new articles every week: plan your topics ahead of time if necessary, but be ready to write articles in a hurry if a major news item related to your industry becomes popular. You should include links to your previous articles, related pages or to external sites when it is relevant to do so. If you do not want to direct your traffic to external sites, include links to pages where you have back-links to some of your content.

3. Choose topics that are hot or currently trending and find creative ways to write your articles around them. Look at trending topics on sites such as Tumblr or Delicious. You can also use sources such as Yahoo Answers to identify common or popular questions in your niche. Use this information as inspiration for your articles.

4. Keep submitting your articles to more article directories. This is a great way to get more exposure. You can also pay a small fee to have articles submitted for you. Some people hire a virtual assistant to help them, while others find help through sites like Fiverr. Of course, you can always do the submissions yourself. Make it a priority to write each and every day. This is important because you need to keep fresh content coming so that you can get continued attention from both your readers and the search engines. Keep a list of topics to write about so that you always have something to go to if you cannot find inspiration on demand.

5) You should also submit your content to webmasters, bloggers and magazine editors who target a similar niche. Your content will be accepted by these people if you are recognized as an expert on your topic. You should also think about participating with online encyclopedias, message boards and sites such as Yahoo Answers to share links to some of your articles and keep looking for new ways to share your content.

The tips provided in this article should hopefully show you some ways in which you can start earning more money in your article marketing venture. If you employ these tips one by one they may not earn you a large amount of money but if you combine them and use them properly you should start to see your earnings go up in no time at all. Article marketing can be a good way to earn extra money, or if you have the time and dedication, a good way to earn a living.




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