Wednesday 7 December 2011

Retail Display Pointers

By Barry Harver


Looks are fundamental within the retail sector. Amongst the varied choice of High Street outlets and online shopping, people have an endless choice in where to spend their cash. It is therefore important to be as creative and effective as you can with your Retail Display. Effective merchandising, in combination with good quality products, will increase foot traffic and sales.

Analyse how you currently use your shop to promote your products, try to view your store through the eyes of your customers, consider the whole package, constructively criticise and acknowledge what is functioning well and what could be improved. Explore your front of store, any available window display areas, your design and layout, display furnishings and fixtures, not forgetting your lighting, signage and graphics.

Use your Retail Display to attract and engage foot traffic and in turn boost your sales. Simply focus on any spaces or issues that are failing to perform. Your Retail Display should be attractive and interesting to your customers so as not to put them off. Cluttered and bland displays are unattractive to anyone.

Ensure your store looks new, coordinated and well laid out.

Make good use of focal points and utilise them to your advantage. Grouping similar and complimentary items together will boost additional sales. This assists individuals to easily find what they are looking for. Review which products are presented at eye level as these achieve maximum impact and this should be taken advantage of.

There is a huge variety in the choice of different Retail Display units availableto suit your individual requirements. Opt for quality units which are neutral and changeable, as this will allow you to put together fresh images and update your displays without difficulty. Your retail outlet may require a complete overhaul and need brand new design and fittings or in contrast you may feel that you require a simple spruce up, working with what you already have.

Don't overlook your lighting as the correct lighting will present your products at their best. unattractive and dingy nooks and crannies are off putting to customers. The importance of a fresh look gained by routine cleaning and dusting should not be underestimated. this is of particular importance with windows and other glass surfaces which often have a habit of highlighting dust and marks.

If you need some good ideas and information re how to implement changes you will see that it is easy to locate a great deal of useful facts online. Or instead you could seek the help of a Retail Display specialist.




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