Facebook Pages are Not Helpful to Chiropractors When looking at the hype that surrounds social media today, it is likely that you have at one time considered making a Facebook page in order to generate new chiropractic patients. This is simply not true. Many businesses, including chiropractors, have jumped on the Facebook bandwagon but this does not mean that they have seen a significant improvement in their client or patient number.
Just because other chiropractors in your area are wasting money on Facebook pages and social media doesn't mean you have to.
Avoid This Mistake Health professionals, such as chiropractors, often make critical mistakes in their chiropractic marketing campaigns. Perhaps the most common of these mistakes is assuming that just because another professional is using a certain marketing method, it is guaranteed to work for them as well.
Although it might be tempting, using the same methods as other chiropractors rarely provides the desired results and often leads to spending significant amounts of money without any real pay-off. There is no way to know for sure what results the other health professionals are getting through the use of their marketing techniques. Just because a marketing technique costs significant amounts of money does not make it successful. It absolutely doesn't.
Is there any way to determine the success of social media marketing for other competitors? How can you know that your use of these same techniques will be more productive? The fact of the matter is, you can never know for sure.
Don't Be the Same Let me share a point of view that could change your opinion of social media marketing.
When patients search for practitioners in your area and find that they are all relatively the same, what do they do?
They look to see who charges the least for their services.
Although you might very well be the most skilled of the local chiropractors, appearing too similar to the competition will inevitably result in patients choosing a practitioner based solely on cost.
Attract the Best Customers Possible Failing to set yourself apart from the competition is not only a negative for you but also for potential patients. You need to focus your time and attention to creating a strategy that will attract a large number of new patients to your business.
Facebook is not the answer to this question. Despite the "modern" touch that social media brings, the fact of the matter is that very few customers really care about Facebook and other social media marketing techniques. In short, a Facebook page is the not the answer when it comes to attracting new patients for your practice. Visibilities should be the first concern of chiropractors looking to expand their business and customer base.
Have you decided who your ideal patients will be?
What is your current visibility to potential patients, particularly those who fall under your idea of an "ideal" patient?
Having a clear answer to these questions is integral to coming up with and executing any new marketing technique.
Just because other chiropractors in your area are wasting money on Facebook pages and social media doesn't mean you have to.
Avoid This Mistake Health professionals, such as chiropractors, often make critical mistakes in their chiropractic marketing campaigns. Perhaps the most common of these mistakes is assuming that just because another professional is using a certain marketing method, it is guaranteed to work for them as well.
Although it might be tempting, using the same methods as other chiropractors rarely provides the desired results and often leads to spending significant amounts of money without any real pay-off. There is no way to know for sure what results the other health professionals are getting through the use of their marketing techniques. Just because a marketing technique costs significant amounts of money does not make it successful. It absolutely doesn't.
Is there any way to determine the success of social media marketing for other competitors? How can you know that your use of these same techniques will be more productive? The fact of the matter is, you can never know for sure.
Don't Be the Same Let me share a point of view that could change your opinion of social media marketing.
When patients search for practitioners in your area and find that they are all relatively the same, what do they do?
They look to see who charges the least for their services.
Although you might very well be the most skilled of the local chiropractors, appearing too similar to the competition will inevitably result in patients choosing a practitioner based solely on cost.
Attract the Best Customers Possible Failing to set yourself apart from the competition is not only a negative for you but also for potential patients. You need to focus your time and attention to creating a strategy that will attract a large number of new patients to your business.
Facebook is not the answer to this question. Despite the "modern" touch that social media brings, the fact of the matter is that very few customers really care about Facebook and other social media marketing techniques. In short, a Facebook page is the not the answer when it comes to attracting new patients for your practice. Visibilities should be the first concern of chiropractors looking to expand their business and customer base.
Have you decided who your ideal patients will be?
What is your current visibility to potential patients, particularly those who fall under your idea of an "ideal" patient?
Having a clear answer to these questions is integral to coming up with and executing any new marketing technique.
About the Author:
Tim McGarvey helps chiropractors eliminate the problems that prevent them from attracting new patients. Find out more about chiropractic new patients at his website or watch this short video == attract chiropractic patients.
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