Sunday, 11 September 2011

Fast and Simple Remedies To Under-Performing Site Navigation

By Mark Johnson


Designing an effective website is not just about slapping up some amazing graphics and watching the visitors get all happy - no, it's about giving your visitors an experience that pulls them back. Yes, you will need to get a lot of things right, and of course our topic of discussion concerns site navigation. Once you know the navigation is solid, then you can focus on other things such as content, for example.

While you may think that site templates mean you can ignore navigation, the truth is you really cannot be that lazy about it. There are many good, worthy websites out there that don't get a favorable response from their visitors just because the navigation isn't right. Actually, navigation setup is not hard to do, but there is a bit more to be learned if you want to use it to help your on page SEO.

One good idea to keep in mind is that everything should be just about two clicks away from everything else. We hope it is apparent that you cannot have glaring inconsistencies between your pages. You can help your visitors by using intelligent anchor text so they will be able to identify with them more easily. People really will react negatively when they encounter something that is suddenly different in your site - so be careful about your links and navigation.

Menu names as well as your category names do matter very much for both the visitor and keyword phrase consideration. There are many people who do not quite get the on-page factors right even though it is very simple to do. The home page, contact page and other well-known names should be adhered to for your visitors. Even sites with sophisticated and educated audiences need to keep the navigation easy to follow.

Simple ideas that can make a big difference to your website's overall navigation if put into action. There is no need to get too stressed about all this because it is really very easy to put in place and make it work well. It may not always be apparent that you do have a navigation problem, and sometimes you may need to get someone more experienced to take a look at it.




About the Author:



No comments:

Post a Comment