Lately, telemarketing has suffered a bad rap. Whereas once upon a time it was an efficient way for UK companies to build their business profiles and win clients, nowadays different processes apply and firms need to be shrewder than ever before.
The difficulty is that in the Uk in the 90s, many telemarketing companies got carried away with themselves and showered the country's telephone lines with sales calls selling everything from contract cleaning to womens underwear. With everybody's telephone number available in the yellow pages, the telephone was seen as the fastest way to get to the best number of folk.
A lot of the issues came from the undeniable fact that many telemarketing UK companies were using untrained people to make mountains of calls. This meant that the folks making the calls had small experience of what they were doing or the benefits of the products that they were selling. A large amount of these calls were simply time wasting for both the caller and the callee.
By 2000, the telemarketing UK industry was under fire and quite shortly, made to change it strategies. Nowadays, tough laws are in place. To stop unwelcome calls, a telephone user simply has to register their number with the Direct Marketing Organisation (DMA). Should a telephone user receive any calls from a company after registering with the DMA, that telemarketing UK Company can be fined.
It all modified in 2003 when the government passed the Government's Privacy and Electronic Communications (EC Directive) Rules 2003. This law made it illegal for telemarketing UK companies to make uncalled-for direct marketing calls or perhaps send faxes to such firms who said that they don't want to receive such calls.
This law has forced telemarketing UK corporations to be much more professional in their approach. As it is no longer legal to ignore call loads of telephone numbers out of the phone book, research has become much more proficient as has training.
Nowadays, only companies that know exactly what they are doing become involved in telemarketing, that has seen the standards of this industry rise noticeably.
The difficulty is that in the Uk in the 90s, many telemarketing companies got carried away with themselves and showered the country's telephone lines with sales calls selling everything from contract cleaning to womens underwear. With everybody's telephone number available in the yellow pages, the telephone was seen as the fastest way to get to the best number of folk.
A lot of the issues came from the undeniable fact that many telemarketing UK companies were using untrained people to make mountains of calls. This meant that the folks making the calls had small experience of what they were doing or the benefits of the products that they were selling. A large amount of these calls were simply time wasting for both the caller and the callee.
By 2000, the telemarketing UK industry was under fire and quite shortly, made to change it strategies. Nowadays, tough laws are in place. To stop unwelcome calls, a telephone user simply has to register their number with the Direct Marketing Organisation (DMA). Should a telephone user receive any calls from a company after registering with the DMA, that telemarketing UK Company can be fined.
It all modified in 2003 when the government passed the Government's Privacy and Electronic Communications (EC Directive) Rules 2003. This law made it illegal for telemarketing UK companies to make uncalled-for direct marketing calls or perhaps send faxes to such firms who said that they don't want to receive such calls.
This law has forced telemarketing UK corporations to be much more professional in their approach. As it is no longer legal to ignore call loads of telephone numbers out of the phone book, research has become much more proficient as has training.
Nowadays, only companies that know exactly what they are doing become involved in telemarketing, that has seen the standards of this industry rise noticeably.
About the Author:
Chris Harding runs 'I Am Telemarketing ' in England and has over 25 years of telemarketing experience.
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