Saturday 30 July 2011

SEO Norway- What Are Referrer Logs

By Maria Johnsen


We use referrer logging to explore where users are visiting them either for marketing or security purposes. One might acquire out which search engine they used to locate the website and whether the consumer has come from a 'linked site'. It is mostly the URL of the previous website from which your link was followed.By default, most hosting accounts never add in referrer logs however may be subscribed for an extra monthly fee.

If your web host does not provide a graphic report of your log files, you can still still view the referrer logs for your web page by logging into the host server using free or low-cost FTP software. The log file is available on your web server which can be downloaded into your computer later. You're able to use a log analysis tool to create a graphic report from your log files in order that the files are less difficult to comprehend.

You can still view the files using Word, Word Perfect, txt or WordPad files even if you don't have the right tool. This information is very crucial to your business and marketing plans and is not advisable to neglect it.

As well as identifying the search engine or linked website from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching. As referrer information can sometimes violate privacy, some browsers allow the user to disable the sending of referrer information.

Proxy and Firewall software can also filter out referrer information, to avoid leaking the location of private web sites. This can result in other problems, as some servers block parts of their site to browsers that never send the right referrer information, in an attempt to prevent deep linking or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target website itself as the referrer, which prevents these problems and still not divulging the user's last visited page. Since the referrer can easily be spoofed or faked, however, it is of limited use in this regard except on a casual basis.




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