Sunday 31 January 2010

Spa: New Trends In 2010

By Andrea Walker

It's given - the spa is a billion-dollar industry and growing. And nothing can stop that. Sometime in November this year, the International Spa Association (ISPA) published its 2010 Trend Watch report, identifying many fascinating craze for spas in 2010:

Customer Service. Nothing beats a good customer service! You could give the most expensive spa treatment, but when the client isn't satisfied with her spa experience, it's equivalent to nothing. "In fact, 87 percent of ISPA member spas are utilising customer feedback mechanisms to ensure they're exceeding consumers' needs..." Spas should adopt better means then to hand the clients a more gratifying spa experience.

Spa Sampling Menus. This is a primary way to allow spa clients get a sort of "preview" of the various treatments thatthey are planning to try on.

Spa Partnerships. This lets spas to broaden their reach by building partnerships with local businesses that may also gain from them. By doing so, spas are able to advance their business and grow the number of clients by bringing the spa closer to the clients. Different strategies can be tried on like discounted prices with partner hotels or resorts. And who doesn't like a bargain?

Social Media. From tweeting to blogging, and everything in between, it's forecasted that in 2010 social media will continue to be influential in helping spa-goers make decision from what to where of spa. Needless to say, spas should take advantage of social media to gain clients.

Beauty Rest. Not yet very ordinary, but an enticing option like this can certainly grow the number of spa visits. This merely means making that spare time at the spa to catch some forty winks while enjoying a relaxing massage. Or rather more appealing is to just book a room in a spa heavy with calming aroma to get more sleep.

These are just few of the exciting trends that the spa industry is eyeballing for 2010. Now, there are a lot of better things to be excited to for your 2010 spa visits.

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