Monday 28 December 2009

Build Your Staff Loyalty - Give The An Unexpected Gift

By Don Wong

Knowledge about corporate gifts is much lesser than that of personal gifts, which are given to friends and families by individuals. These gifts, unlike gifts to friends and family, are given to customers or employees to convey gratitude for their patronage or service.

Corporate gifts are usually expensive things and they do not carry any business symbol or brand name, as they are not meant for marketing or advertising. However, businesses often do promotion through distribution of merchandise like key chains, mouse pads, USB drives, and other gifts to the workforce and potential customers.

At the time of giving a corporate gift, it is important to keep in mind the interests of the individual to whom the gift is being presented, and to customize it accordingly. For important customers, rare and costly objects are the norm, while standard items should be given to employees belonging to the same team or unit.

The impact of the corporate gift on the rapport with a client or a team member depends on how valuable the person perceives the gift to be. However, gift-giving is sometimes regulated by the law, so a confirmation with your legal department is recommended.

It's advisable to plan corporate gift-giving beforehand by setting a budget, estimating the number of gifts to procure, and looking for bulk deals with retailers. This is obviously more useful in case of gifts to staff, especially if yours is a large-sized company. Make sure to buy the right quantity so that every employee whom you desire to express gratitude towards by means of a corporate gift is covered.

To sum it up, giving corporate gifts is a good business practice, which helps you develop a closer and healthier association with both your staff and your clients. To sum up, the pass time of gifting gifts to your staff and business clients is a great option for building and growing better relationships. Everyone always loves a gift.

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