Wednesday, 9 September 2009

Cash From Home

By Diana Mckay

Every business owner wants to know what his customers think of his products or services. An online survey is a powerful research tool that can deliver the feedback you need. Online surveys are better for the business owner because they are easy, fast, and cheap.

The alternatives are paper surveys that are not only time consuming but also expensive. For the company and the surveyor, the process is relatively simple. The company will create an inquiry and customize the layout.

Once created, the survey is ready to be completed. The business will then send e-mail invitations to respondents asking them to take your survey. Some choose to post a link to the survey on their Web site.

To get the most responses, both methods can be used at the same time. Define those who take the survey. Define the objective, set your goals and let them know if you are trying to evaluate your Web site features and content.

Then set the goals, and let them know that you are trying to evaluate. Is it your website and content, or are you trying to measure the effectiveness of your programs or services. Do you want to know if subscribers read your newsletters?

Remember to be clear and precise when setting your goals. If your goals are not clear from the outset, your results will not be either. Decide who you want your participants to be and what information you need.

Make sure all your questions in the survey refer to your primary goals. The investigation should be short and can not take more than ten minutes. The shorter that your survey is the most likely people are to participate.

The shorter that your investigation is the more likely people are to participate. Sometimes people need a little motivation to participate. The motivation is usually in the form of cash, but some portion can be material goods which are as simple as drawings or gifts.

These can be as simple as special prize drawings or free gifts. At the end of the survey, let the respondents know when they can expect to receive their reward. Make sure you deliver on this promise.

It does not take people much time to understand that money can add up by the end of the month. Some people are actually adding significantly to their income by pursuing these surveys.

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