Wednesday, 29 October 2014

Studying Who Buys Mobile Homes

By Roseann Hudson


Selling a mobile home can actually be quite a lucrative thing if one knows how to go about. In the art of selling, one of the most important aspects would be to know who to sell to or simply to determine the target market. One has to know who buys mobile homes first before he sells.

Now in order to come up with the target market of the customers, one has to create a demographic profile of the typical customer. One has to first come up with the general information of the buyers before going into the details. So the first things to look at would be sex, age, and income bracket.

Now the very first thing to know about would of course be the gender of the target market. Now there are some women who are interested in buying these types of things but if one would study about the existing market, one will notice that mostly men are interested in this product. Now as for the age bracket, people with a lot of energy will most likely buy it which means that people from mid twenties up to mid forties are targeted.

For the income bracket, one will probably take a customer who is earning a stable amount of money or just simply has a job that can sustain himself. Since mobile homes are actually not as expensive as real houses, then that means these kinds of houses are actually more affordable. So this means that even blue collar workers will be able to buy one without any problem.

Now after knowing the basic demographics of the customer, the next thing to take note of would be knowing the behavior. Now by knowing this, the seller will go on to the more elaborate details of how he acts. He will have a deeper understanding by knowing the details.

Now one of the things that the seller has to take note of would be whether the person he is selling to has to travel around a lot. Now this is very important because mobile houses will benefit those who move around a lot. Since these types of houses will allow one to move around easier, then it will be beneficial to them.

Lastly, it is very important to note that these people are the adventurous type who love excitement when it comes to traveling. Now the target customer will most likely also love traveling and going around with his friends. So with this information, the seller will right away be able to know how to advertise his trailer.

So basically, this would be the customer profile of a buyer of a mobile house. Knowing the customer profile is extremely important simply because it will tell the seller how he should market the product. With the information, he will be able to tailor fit the marketing strategy to the target market. By doing this, he will definitely be able to sell the product without any problem at all.




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