BeachBody success seekers: Want to dominate and build a HUGE business?
If you seek to become a top earner, you must go well beyond your circle of friends and family.
You absolutely need to learn the #1 skill of all top earners: marketing to massive numbers of people at a time.
Here are 3 ways top earners dominate today:
- Make Attrition A Non-Issue
Attrition can make growing your BeachBody business every month very difficult. People in companies such as BeachBody are usually taught two methods to solve their attrition issue. But each strategy has problems.
1) Method one is to assist new BeachBody distributors to make money right away, so they get an early taste of success and want to stick around. When you attempt to help EVERY new BeachBody rep in your organization get into profit quickly, you spend LOTS of time helping your worst-performing new reps, the people who can't sponsor anyone by themselves. This takes focus away from your best people, the top 20% of your BeachBody downline that will drive 80% of all your income. Spending most of your time on the weakest 20% of your people just fosters dependency.
2) The second approach is to get your BeachBody downline members to feel part of the team, something bigger than themselves, so they want to stay part of the group. BeachBody team webinars, live training events, and getting on the phone with your new people can all foster a team experience. This strategy can foster dependency. You'll end up with many underperforming team members who stick around for the team connection but sponsor few or no people into BeachBody.
You're a business owner, not a group therapist. A totally different approach to addressing attrition is not to try to increase retention, but to make attrition almost irrelevant to your business. To make attrition less of a problem, promote affiliate products to your prospects, which can easily add more than 10 affiliate income streams to your business. This diversifies your income and makes you less dependent on your downline for revenue. Attrition becomes a smaller problem when you rely less on your BeachBody downline for residual income. Another solution to your attrition problem is to promote a high ticket direct sales opportunity (sometimes called a top tier) that pays commissions of $1000 or more per sale. Traditional network marketing opportunities like BeachBody pay out only about $60-$120 per new signup, so you must develop a large team and residual check to make a substantial income. When you earn $800+ per sign up, you effectively earn 2-3 years worth of residuals up front, regardless whether your new signup endures for 6 days or 6 years. This approach makes attrition almost irrelevant to your business!
- Capitalize On Revenue In the First 90 Days
People promoting opportunities like BeachBody dedicate much too much time to creating income that won't pay off for years to come. As a result, they end up spending much too little time generating revenue in the here and now. As a result they earn far less than they could.
Long term, you need a big downline to create a large residual income. But only a tiny handful of network marketers ever create a large downline.
You're going to have to keep rebuilding your organization because ninety percent of your people are going to quit within twelve months! It's a fools game to spend all your energy and time trying to build a huge downline.
Increasing the short term income is much more effective. Short term revenue is the commissions you earn in the first 90 days of acquiring a new customer or a new rep.
There's two basic places you earn income in the short term:
Market affiliate products such as training and systems to network marketers. Earn affiliate commissions on the sale pf these products. The vast majority of your prospects won't join BeachBody, and you need to monetize the investment of time you spend with these people.
Selling a high ticket product line is another great strategy to increase your income in the short term. Usually opportunities such as BeachBody pay out a hundred dollars or less every time you sponsor someone.
You'll earn a lot more money by promoting an opportunity that pays commissions of $1,000 or more whenever you sponsor someone. Promote a higher ticket product line. Your up-front revenue will increase dramatically.
- Publish Instructional Content
Marketing a business such as BeachBody on the internet is VERY different from promoting BeachBody offline. People usually start out by approaching friends and family, people they already know. Most of these people will listen to you because you have a pre-existing relationship.
On the Internet, no one knows who you are! On the internet, if you lead with your business opportunity, most people won't listen.
You've got to establish credibility and make it clear:
- You're a real person, not a scam artist
- You can help solve people's business problems
- You possess skills, knowledge or talents you can teach
Online, people join business opportunities like BeachBody because:
- The person sees a video, blog post, Facebook post or email that teaches them something useful to their business
- The person starts following the content producer, reading more blog posts, watching more of their videos, etc.
- The prospect regards the content producer as an authority
- The person makes a business decision to align with the content publisher and join their business
Sending emails and publishing spammy content about how awesome your network marketing company is will only annoy people. Publishing content that teaches network marketers how to grow a successful business is the only proven way to build on the Internet.
NEVER lead with your BeachBody business on the internet. You've got to use videos, blog posts and articles to teach other network marketers how to build their businesses. Position yourself as someone who can guide others to succeed.
If you seek to become a top earner, you must go well beyond your circle of friends and family.
You absolutely need to learn the #1 skill of all top earners: marketing to massive numbers of people at a time.
Here are 3 ways top earners dominate today:
- Make Attrition A Non-Issue
Attrition can make growing your BeachBody business every month very difficult. People in companies such as BeachBody are usually taught two methods to solve their attrition issue. But each strategy has problems.
1) Method one is to assist new BeachBody distributors to make money right away, so they get an early taste of success and want to stick around. When you attempt to help EVERY new BeachBody rep in your organization get into profit quickly, you spend LOTS of time helping your worst-performing new reps, the people who can't sponsor anyone by themselves. This takes focus away from your best people, the top 20% of your BeachBody downline that will drive 80% of all your income. Spending most of your time on the weakest 20% of your people just fosters dependency.
2) The second approach is to get your BeachBody downline members to feel part of the team, something bigger than themselves, so they want to stay part of the group. BeachBody team webinars, live training events, and getting on the phone with your new people can all foster a team experience. This strategy can foster dependency. You'll end up with many underperforming team members who stick around for the team connection but sponsor few or no people into BeachBody.
You're a business owner, not a group therapist. A totally different approach to addressing attrition is not to try to increase retention, but to make attrition almost irrelevant to your business. To make attrition less of a problem, promote affiliate products to your prospects, which can easily add more than 10 affiliate income streams to your business. This diversifies your income and makes you less dependent on your downline for revenue. Attrition becomes a smaller problem when you rely less on your BeachBody downline for residual income. Another solution to your attrition problem is to promote a high ticket direct sales opportunity (sometimes called a top tier) that pays commissions of $1000 or more per sale. Traditional network marketing opportunities like BeachBody pay out only about $60-$120 per new signup, so you must develop a large team and residual check to make a substantial income. When you earn $800+ per sign up, you effectively earn 2-3 years worth of residuals up front, regardless whether your new signup endures for 6 days or 6 years. This approach makes attrition almost irrelevant to your business!
- Capitalize On Revenue In the First 90 Days
People promoting opportunities like BeachBody dedicate much too much time to creating income that won't pay off for years to come. As a result, they end up spending much too little time generating revenue in the here and now. As a result they earn far less than they could.
Long term, you need a big downline to create a large residual income. But only a tiny handful of network marketers ever create a large downline.
You're going to have to keep rebuilding your organization because ninety percent of your people are going to quit within twelve months! It's a fools game to spend all your energy and time trying to build a huge downline.
Increasing the short term income is much more effective. Short term revenue is the commissions you earn in the first 90 days of acquiring a new customer or a new rep.
There's two basic places you earn income in the short term:
Market affiliate products such as training and systems to network marketers. Earn affiliate commissions on the sale pf these products. The vast majority of your prospects won't join BeachBody, and you need to monetize the investment of time you spend with these people.
Selling a high ticket product line is another great strategy to increase your income in the short term. Usually opportunities such as BeachBody pay out a hundred dollars or less every time you sponsor someone.
You'll earn a lot more money by promoting an opportunity that pays commissions of $1,000 or more whenever you sponsor someone. Promote a higher ticket product line. Your up-front revenue will increase dramatically.
- Publish Instructional Content
Marketing a business such as BeachBody on the internet is VERY different from promoting BeachBody offline. People usually start out by approaching friends and family, people they already know. Most of these people will listen to you because you have a pre-existing relationship.
On the Internet, no one knows who you are! On the internet, if you lead with your business opportunity, most people won't listen.
You've got to establish credibility and make it clear:
- You're a real person, not a scam artist
- You can help solve people's business problems
- You possess skills, knowledge or talents you can teach
Online, people join business opportunities like BeachBody because:
- The person sees a video, blog post, Facebook post or email that teaches them something useful to their business
- The person starts following the content producer, reading more blog posts, watching more of their videos, etc.
- The prospect regards the content producer as an authority
- The person makes a business decision to align with the content publisher and join their business
Sending emails and publishing spammy content about how awesome your network marketing company is will only annoy people. Publishing content that teaches network marketers how to grow a successful business is the only proven way to build on the Internet.
NEVER lead with your BeachBody business on the internet. You've got to use videos, blog posts and articles to teach other network marketers how to build their businesses. Position yourself as someone who can guide others to succeed.
About the Author:
Ricardo Interpemian has educated thousands of business owners how to grow businesses like BeachBody Coach.
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