When it comes to online marketing, social media marketing cannot be ignored. With the explosion of social networking sites, people can't help but join in. Businesses are taking advantage of this as they can reach their market easier. Not only are business owners using social media marketing for brand awareness and promotions, consumers have great use for it too. The relationship between social networks and IT is mutually beneficial.
What about IT purchases, how are they related to social networks? Social networks and IT have a give and take relationship. Social networks use IT developments to help them reach the market and complete transactions. On the other hand, IT purchasing decisions are greatly influenced by social networks too and this is what we will be focusing on today.
How important is this relationship between social networks and IT decision makers?
* According to the survey "IT Purchasing Goes Social" wherein 400 IT decision makers were interviewed, there was 73 percent that bought from a vendor on social networks.
* 60 percent of the subjects admitted to being influenced by social networks regarding their buying decisions. That's a huge percentage.
* Why do they need social networks to help in the decision making? That's because decision makers want to hear from trusted sources (buyers like them), to gather information on a product quickly and to gain access to a network of IT decision makers.
Does this mean that you have to consult social networking sites first before you make an IT purchase? You can as this will benefit you from making wrong purchasing decisions. You can try looking for groups like IT Spend Management on LinkedIn. It's a group where IT decision makers join together to share opinions, feedback and insights with one another. There is no biased information here. Everyone is helping each other get their money's worth.
With the continuous advancement in technology, IT purchases will continue to evolve too. Although there are still plenty of areas unexplored between the social networks and IT relationship, you can expect that social networks will continue to play a more vital role in the future. One thing that we can all look forward to is if social networks can actually hurt IT purchases too?
IT products are valuable and because of this, the prices for the products are high. Some expensive prices are worth it while some are don't. Know the difference and make a good investment.
What about IT purchases, how are they related to social networks? Social networks and IT have a give and take relationship. Social networks use IT developments to help them reach the market and complete transactions. On the other hand, IT purchasing decisions are greatly influenced by social networks too and this is what we will be focusing on today.
How important is this relationship between social networks and IT decision makers?
* According to the survey "IT Purchasing Goes Social" wherein 400 IT decision makers were interviewed, there was 73 percent that bought from a vendor on social networks.
* 60 percent of the subjects admitted to being influenced by social networks regarding their buying decisions. That's a huge percentage.
* Why do they need social networks to help in the decision making? That's because decision makers want to hear from trusted sources (buyers like them), to gather information on a product quickly and to gain access to a network of IT decision makers.
Does this mean that you have to consult social networking sites first before you make an IT purchase? You can as this will benefit you from making wrong purchasing decisions. You can try looking for groups like IT Spend Management on LinkedIn. It's a group where IT decision makers join together to share opinions, feedback and insights with one another. There is no biased information here. Everyone is helping each other get their money's worth.
With the continuous advancement in technology, IT purchases will continue to evolve too. Although there are still plenty of areas unexplored between the social networks and IT relationship, you can expect that social networks will continue to play a more vital role in the future. One thing that we can all look forward to is if social networks can actually hurt IT purchases too?
IT products are valuable and because of this, the prices for the products are high. Some expensive prices are worth it while some are don't. Know the difference and make a good investment.
About the Author:
Joseph B. Kappernick specializes in helping Fortune 500 companies save money. He recommends that you visit NPI to learn more about IT expense management solution service
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