Sometimes an image change is all that a company needs in order to stay relevant. While there may be a look that people are familiar with, chances are that it's not going to age terribly well as the world moves onto other trends. Maybe a look has to mature to something that is sleek by comparison. If this is the case, I think that the utilization of vehicle decal wraps could help in order to let a brand reach a greater audience, thereby attracting new consumers.
It's apparent that change is one of those occurrences in life that not everyone is going to be immensely happy with. The problem, at least to some degree, is nostalgia and how they regarded certain identities like Nickelodeon. Those who watched the show during the 90's and early 2000's will most likely recall the splatter logo before it was recently changed to a more streamlined logo. Considering how classic the old logo was, many fans saw this change as pointless and weren't sure what the company was thinking.
If you discredit the idea of nostalgia for just a moment, maybe you will find that the change makes more sense than you think. Keep in mind that children today may not be sitting down, watching cartoons on a weekend morning. Instead, they may be happier staying online, missing the cartoon during that half hour while under the impression it will be on Netflix soon enough. Cartoons don't seem to be the focus of youths now; it seems to be geared toward technology as opposed to creativity.
Exposure is one of those things which can be tied to just about design you could think of. For example, vehicle decal wraps are able to reach the attention of many people, considering that they stand as forms of mobile advertising. The scope of attention which they're capable of depends on those who own the trucks or those driving them. With quality being a great asset of companies along the lines of JMR Graphics as well, investing in the product is a smart move to make.
Rebranding is going to be taken by the general audience differently, depending on how much they have invested in the name in the past. Ones like Nickelodeon may not gain as much positive reception, since they believe it will change the way the entire network is structured. However, when it's done for food and drinks, it's likely they will not change, so it's not as drastic. Clearly there is a great amount of feelings that are going to be quite varied as far as crowd reaction is concerned.
It's apparent that change is one of those occurrences in life that not everyone is going to be immensely happy with. The problem, at least to some degree, is nostalgia and how they regarded certain identities like Nickelodeon. Those who watched the show during the 90's and early 2000's will most likely recall the splatter logo before it was recently changed to a more streamlined logo. Considering how classic the old logo was, many fans saw this change as pointless and weren't sure what the company was thinking.
If you discredit the idea of nostalgia for just a moment, maybe you will find that the change makes more sense than you think. Keep in mind that children today may not be sitting down, watching cartoons on a weekend morning. Instead, they may be happier staying online, missing the cartoon during that half hour while under the impression it will be on Netflix soon enough. Cartoons don't seem to be the focus of youths now; it seems to be geared toward technology as opposed to creativity.
Exposure is one of those things which can be tied to just about design you could think of. For example, vehicle decal wraps are able to reach the attention of many people, considering that they stand as forms of mobile advertising. The scope of attention which they're capable of depends on those who own the trucks or those driving them. With quality being a great asset of companies along the lines of JMR Graphics as well, investing in the product is a smart move to make.
Rebranding is going to be taken by the general audience differently, depending on how much they have invested in the name in the past. Ones like Nickelodeon may not gain as much positive reception, since they believe it will change the way the entire network is structured. However, when it's done for food and drinks, it's likely they will not change, so it's not as drastic. Clearly there is a great amount of feelings that are going to be quite varied as far as crowd reaction is concerned.
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Contact JMR Graphics if you are seeking more information about vehicle decal wraps.. Also published at Rebranding Done Through Vehicle Decal Wraps.
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