Wednesday, 26 September 2012

Blending Social Signals and New SEO

By Jere Parpan


In 2012, Twitter has a quarter million users, Facebook enjoys their roughly 750 million users, and Google sits at about a billion users. So that's a total of 2 billion users, and you need to find your slice among them using the right social signals. Search marketing has made a permanent change to the ways of Google and Facebook. Sure that's mainly Google but no worries, when you want to rank well within the SERPS, you have to figure out what you should do to get the very best social signals on the web.

Within the next year, this one term will be abused. The term has become so popular. Google wants to see that your site is being utilized for social media purposes. Google wants to ascertain if your content is being shared by your blog readers via the social media buttons. Then, they're factoring that into their algorithm to decide where you rank.

When you're talking about social signals, you have to talk about social channels too. This is a new form of consideration for optimizing for search. Don't try to ignore this; it is only going to keep growing and there won't be ways to ignore it in the future. Your different channels are very much intertwined which means that each one is going to have at least a tiny affect on all of the others. You have to remember that and it's important to try to find ways to quantify those effects. A good example of this is implementing Facebook and Twitter into your marketing. Salehoo Stores will assist you in this area if you have an ecommerce website. Lots of different businesses use Twitter to improve their Facebook business page numbers. You need to figure out how to do that and if you aren't doing it, then you need to track how well your current methods are working.

You will have a hard time getting your internal pages looked at if you site is huge. That's why you have to help them along with social signalling and sharing. Don't forget to link your posts to one another. You can do this by automating the process or by using plugins. But, be sure that whatever you choose to do will not decrease the load time of your blog.

You can also use Twitter and Facebook to your advantage. What many sites do is place ads to get a fast bump with social traffic. Ensure that you are putting money on the right targeted market.

What businesses do is just the same they do at Facebook. You can use sites like Facebook to create email lists and branding. Because it is not as successful these days, resist the urge to make sales directly at Facebook.

Getting the social signal aspect in place is not the difficult portion of it. It is the content and the different kinds of site optimization. SEO is not the only recipient of this. But, consider using SEO. But determine how far you can go without upsetting Google.




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