Monday, 16 May 2011

Creating a Landing Page that is Effective

By Lonnie Kottke


Writing an effective landing page is something that's as important as driving relevant traffic to your offer. All of your words must make you viewer want to run towards your call to action. The purpose of this article is to let you see how you can write a wonderful landing page without having to give up quality.Landing pages is by no means , a brand new form of marketing , but it's still extremely effective and new launches such as the Rapid Cash Tornado Review launch will be utilizing it.

Place the Attention on Persuasion: Crafting a landing page that has a high conversion rate will consist of persuading your visitors to take the right action. In order to get this done, your copy has to be convincing. So, your main purpose should be to produce ad copy that is extremely convincing. Not to show your creative prowess in front of your visitors. It may seem like a fun thing to appear detached, creative and use code words. However, this will not get you good results with your landing page. You have to keep in mind that this is business where you're looking for a return on your investment. So if you want to be creative, write a novel. Do not take it the wrong way, creativity is good when creating your landing page. But the main purpose of it should be get your visitor convinced, rather than getting him confused.

Focus on the Beginning and Endings: People who look at landing pages tend to look at the first paragraphs, ignore the middle section and then read the last part of landing pages. As a result, you should put your most important information in these areas. If you put the meaty information hidden somewhere in the middle of your copy, then guess what? Will not get read by anyone. You should try to keep your beginning of your copy persuasive so that your visitor gets interested to read further. Make sure that your ending is persuasive as well so that your readers will not exit the page without taking action. If you want to use Landing pages to its full effect make sure that you utilize it to promote new service launches such as go click cash.

Focus on the YOU: Remember that it does not matter to the visitor about who and what you do or the size of your business. When a reader arrives on your page, then it is all about them at this point. So make sure that you craft your landing page in the second tense and not in the first. Every we word that is on your landing page must be changed to a you word. This is so that your ad copy will relate to the accomplishments of the reader and not to your own. Sprinkle a lot of you and your words rather us and our words throughout your ad copy. The main thing that will be running through your visitor's head is, "what does this have to do with me?" This is one simple tweak that can help you boost the conversion rate of your landing page in no time.

There are numerous resources that can aid you in optimizing your landing page and boost your rate of conversions. But none of these will do you any good if the beginning of your landing page, which is the copy, is done incorrectly. So go ahead and apply what you've learned here to get the most out of your landing page.




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