Sunday, 20 February 2011

Protect Your Brand Against Slander

By Francisco Hernandez


Time is an important factor if you want to protect your brand and your businesses. According to experts, many businesses lose at least 50% of their profits as soon as the negative feedbacks and press releases hit the complaint sites and other relevant sites that rank high in Google. Once your potential customers read the bad reviews, they will of course not conduct business with you anymore.

Billions of people around the world use the Internet everyday. Most people shop, connect and search for information regarding products and brands online. This is why the Internet has become a platform for many people in voicing out their opinion and ideas, especially about a product they have used, or any business with whom they have had an experience. Sharing of opinions is something that we cannot keep people from doing, however, the downside to that is that it becomes easier for people to post damaging things about other people online.

It is often surprising how the libelous websites win over the rankings of your websites, but this is because people like sharing their thoughts on anything they can think of. Even your competitors can use this method to discredit and ruin your brand. This is why brand protection should be held important by brand owners. You spend a lot of money, effort and time to develop and market your brand, only to have it be shred to smithereens by just one bad review.

Most people think that it is easy to put up and maintain a business. For an employee, a business owner have many advantages such as work time flexibility and the freedom to decide for the business in an executive capacity. These may seem as easy tasks, however, having a business is extremely challenging. This is all the more true when the business is based online. A brand that you developed painstakingly for many years can be destroyed in a matter of seconds.

You should act fast to retrieve your brands reputation. Many businesses suffer at least 50% loss of profits on the very first day negative feedbacks are posted online, and if you wait longer, your business may wither and die. Fortunately, the technology advancement of software being used in reputation repair now allows experts to provide you with brand protection solution, better and faster.

The reputation repair expert will be able to target the negative content about your brand by creating unique and well written articles that are keyword rich, which will then be submitted to hundreds of directories on the Internet. These articles will highlight only the positive features of your brand, which will then be the only visible results on the first few pages of Google.

It is not easy to put up and manage a business. For people who work for a businessman, they may think that its easy, because of the flexible time schedule and the control the business owner has over the executive decisions for the business. But in reality, it is extremely challenging to establish and maintain a business, especially if the business in Internet-focused. The difficulty lies in the volatility of the Internet and its users, wherein your hard-earned brand reputation can be damaged with just a single bad review.

Depending on the number and frequency of the complaints, feedbacks and reviews that you want to overshadow, the optimized content for your brand protection will push down the websites containing the damaging reviews, way down to where no one bothers to look.




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