Wednesday, 3 February 2010

How To Make Money With Event Photography

By Willy Wong

A great way to make money with photography is to focus on events. You will be surprised about how many people want events covered and photographed.

What to do

You must be careful what events to cover if you want to make money. Only where people want to retain memories will it be worth your while.

One idea is to go to kids sports events. Get permission from the coach to click pics for the parents watching and then start clicking away. If you turn up with a massive telephoto lens like the ones used for pro coverage of events, you will be taken seriously. Make sure you get all the children doing great action shots and then hand out flyers to all the kids' parents watching with your web address. If you can grab the parents email address so you can email them the URL of you site then upload the pics to your web site that day and email everyone. If you have a simple shopping cart set up you can make money in a few hours as people pop in to see the pics and buy them for $20 or more a pop.

You can do a similar thing with weddings. Take all the regular pictures as part of the wedding coverage but then get your URL printed on the wedding invites and all the other wedding materials and also get an email list of all the wedding guests, offer the couple a nice 20% discount for doing this and then take lots of extra pics at the wedding of the guests doing all the things they do. Upload all the pics to your site and send the emails. You will then make a lot more money than the 20% discount it cost you because then 20 or 30 people will be also purchasing your pics at $20 or more a shot straight from your site. Charging a higher price for high res pics is also a great money spinner.

The trick is to find a corner in the market place where you can excel by being the best photographer in the room, and offering an easy way for people to buy your photos.

Dog shows, fashion shows, horse shows, car shows, livestock competitions, rock shows, - the list goes on. Keep your eye out in the events section of your local paper to see what is happening. Always ask for permission to shoot pics and if you need to offer the people 10% of the income if feel you need to so you can get easy access.

About the Author:

No comments:

Post a Comment