The Net has impacted the way people are entertained and this has them asking if there is still room for TV ads. While the Internet enjoys widespread recognition it is still not as beneficial as advertising on TV.
Other venues for advertising lack one thing unique to TV advertising. Television ads give you the opportunity to showcase items or services being sold. When it comes to adverts online the most people get are spam and a whole bunch of banner ads. A TV ad takes care of intriguing and attracting customers in one go as they see and hear all about your product.
The audience reach of television also make a good argument for television advertising. For Internet advertisements you must have a computer hooked up to the Net and know your way around the Web to view them. Customer numbers likely to buy from you are driven down as well. People holding down blue collar positions may not be the best at computer operation but they do have expendable incomes. People that belong to this set have a large Internet presence and someone in the heating or ventilation business would do well to avoid missing out on them.
Advertising on TV is more effective than online because of the very character of television viewing. Certainly there are lots of people who are Internet and computer literate who use such devices eight hours a day while working. They use them so often that all they want to do when they get home is channel surf their televisions. It is difficult to sneak in an unwelcome advert or two on people online because most of them are there for work. On the other hand most people watch TV to unwind so they are more open to sitting through a 45 second spot particularly if it s run within a nice show.
In the end Internet advertising falls short of what TV advertisement can offer. As, you can pretty much count on a much more valiant effort of reaching your target audience, no matter how broad it may be.
Other venues for advertising lack one thing unique to TV advertising. Television ads give you the opportunity to showcase items or services being sold. When it comes to adverts online the most people get are spam and a whole bunch of banner ads. A TV ad takes care of intriguing and attracting customers in one go as they see and hear all about your product.
The audience reach of television also make a good argument for television advertising. For Internet advertisements you must have a computer hooked up to the Net and know your way around the Web to view them. Customer numbers likely to buy from you are driven down as well. People holding down blue collar positions may not be the best at computer operation but they do have expendable incomes. People that belong to this set have a large Internet presence and someone in the heating or ventilation business would do well to avoid missing out on them.
Advertising on TV is more effective than online because of the very character of television viewing. Certainly there are lots of people who are Internet and computer literate who use such devices eight hours a day while working. They use them so often that all they want to do when they get home is channel surf their televisions. It is difficult to sneak in an unwelcome advert or two on people online because most of them are there for work. On the other hand most people watch TV to unwind so they are more open to sitting through a 45 second spot particularly if it s run within a nice show.
In the end Internet advertising falls short of what TV advertisement can offer. As, you can pretty much count on a much more valiant effort of reaching your target audience, no matter how broad it may be.
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