Thursday, 3 September 2009

The Surge In Pakistan's Mobile Communication And Its Benefits

By Jason Langella

For many decades, Pakistan's population were forced to use an old and poorly looked after telecom network. Installation and fixing of landlines was a bothersome experience with angry customers making several trips to the complaint centers before any problem could be effectively fixed. Poor quality, expensive local and international calling prices and mismanagement all made Pakistan Telecom one of the most disliked utilities in Pakistan. But all that was altered with the deregulation of the telecommunication sector in Pakistan at the start of the twenty first century.

The plan, which was meant to help mostly the people and businessmen in Pakistan, paid off past hopes. The considerable population of near a hundred and fifty million Pakistanis was a lucrative motivation for mobile and cellular businesses all over the globe and in spite of licenses being furnished to quite a few big international firms, the pie was substantial enough for one and all to get pleasure from and earn substantial profits.

Cellular call charges dove swiftly as the competition became serious and services like incoming calls, which were formerly charged heftily, soon became free. Other services like text or SMS messages became very easy on the pocket and soon became a fresh and highly frequent style of contact. Teenagers and adults just could not get their fill. To further interest a younger customer base, special low charges were placed in effect for late night calls with added markdowns available for a decided number on the same system. Internet surfing abilities on cellular phones and picture messaging were also added on to the regular subscription features.

At about the same time, cellular phone knowledge improved at an accelerated pace, allowing phone users to carry hand-sized, more manageable phones that were fairly easy on the pocket. Globally known phones like Sony Ericsson, Samsung, LG, Blackberry, Apples iPhone and Nokia were all conveniently available and there was a cellular phone to fit any and every subscribers demands and money constraints. Chains of cellular phone merchants popped up all over the country with the most modern designs purchasable a few weeks after their universal introduction. Chinese and resold stolen phones were also accepted at moderately lower prices with full buildings serving similar phones. Individuals, who had not subscribed to a landline in their existence, now had access to affordable and trustworthy cellular communication.

Cellular businesses offered subscribers with a substantial number of pricing selections and packages. Several companies gave a pre-paid and post-paid billing selection, with a number of well-situated locations to pay for bills or acquire credit. Scratch cards were well circulated and were purchasable in nearly all retails super markets, huge and small. Small service providers like carpenters and electricians, who were now carrying cellular phones, could be communicated with anywhere and saw their sales build up substantially. Very rapidly a cellular phone became an important part of everybody's life. It was deemed as a easy and an vital way to communicate in case of emergencies.

The mobile phone telecommunication sector soon raced ahead of the usual cable based fixed lines in terms of subscription and share. So rapid was the expansion that Pakistan was at one time the fastest growing telecommunication business amongst all countries in the world. Competition between the major companies forced not only mobile phone communication prices to remain low but also astronomically improved the services provided by Pakistan Telecommunications.

The people were not the lone beneficiaries of the telecommunication growth in Pakistan. The sales to the government from this sector grew significantly as well. Cellular communication providers are spreading into interrelated technologies, such as wireless high speed internet, as well. This means supplementary sales for these businesses and improved prices and service reliability for the communicators. With new and used PCs becoming plentiful and easy on the pocket, it appears as if the subsequent technological revolution in Pakistan is coming real soon.

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