In the marketing and advertising world, there are three words which take precedence over all else: return on investment. Gaining the maximum possible return on investment in advertising is almost invariably the goal of a well planned campaign and advertising agencies live or die on the ROI they are able to achieve for their clientele.
As an internet marketer, your success also depends largely on your ability to make the most of your marketing budget; and there is no form of advertising online or off which yields a better return on investment than pay per click (or PPC for short) advertising.
Pay-Per-Click (PPC) is a game-changer. If you use the old strategy of attracting attention first, and then selling your product, you end up paying for the clicks of the voyeurs, those viewers who are curious about your ad, but either don't understand your product yet, or perhaps already know that they don't want to buy it.
In the PPC world, you want to qualify your viewers as having a very high probability of being buyers BEFORE they click through - before you pay for their click. If you run an ad campaign that results in a low Click-Through-Rate (CTR), you have lost nothing. You got no results, but you paid nothing either. However, if you run a campaign with a high CTR but few conversions, you just incurred a big bill from your vendor such as Google AdWords, but achieved no sales.
When you are paying for your advertising on a PPC basis, provide as much detail about your product and your offer in your ad as you possibly can. If you can't fully describe your product and your offer in 95 characters, consider running an image ad, but one that is rich in text. Another game-changing aspect of PPC advertising is that you don't pay much more for big ads than for tiny ones. An ad as large as 336x280 pixels costs somewhere between the same and three times as much as a 95 character text ad on a PPC basis. If you need more space to describe your product in enough detail to avoid curiosity click-through, go for an image ad.
Join kirtsy, spicypage, zimbio and other Press Release sites and create a free web page for your website.
One of the biggest advantages of using PPC advertising is that you can easily monitor and track their results and fine tune your campaigns on the fly; something which is impossible to do with traditional media formats.
As an internet marketer, your success also depends largely on your ability to make the most of your marketing budget; and there is no form of advertising online or off which yields a better return on investment than pay per click (or PPC for short) advertising.
Pay-Per-Click (PPC) is a game-changer. If you use the old strategy of attracting attention first, and then selling your product, you end up paying for the clicks of the voyeurs, those viewers who are curious about your ad, but either don't understand your product yet, or perhaps already know that they don't want to buy it.
In the PPC world, you want to qualify your viewers as having a very high probability of being buyers BEFORE they click through - before you pay for their click. If you run an ad campaign that results in a low Click-Through-Rate (CTR), you have lost nothing. You got no results, but you paid nothing either. However, if you run a campaign with a high CTR but few conversions, you just incurred a big bill from your vendor such as Google AdWords, but achieved no sales.
When you are paying for your advertising on a PPC basis, provide as much detail about your product and your offer in your ad as you possibly can. If you can't fully describe your product and your offer in 95 characters, consider running an image ad, but one that is rich in text. Another game-changing aspect of PPC advertising is that you don't pay much more for big ads than for tiny ones. An ad as large as 336x280 pixels costs somewhere between the same and three times as much as a 95 character text ad on a PPC basis. If you need more space to describe your product in enough detail to avoid curiosity click-through, go for an image ad.
Join kirtsy, spicypage, zimbio and other Press Release sites and create a free web page for your website.
One of the biggest advantages of using PPC advertising is that you can easily monitor and track their results and fine tune your campaigns on the fly; something which is impossible to do with traditional media formats.
About the Author:
Creating internet based businesses is a great way to make big money online. But starting an online business can be tough without the right knowledge. Learn everything you need to know at AllAboutWebBusiness.com
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