Today's workforce is struggling to strike an important balance: While people need to make a living in an unpredictable economy, they also have a strong desire to do good and hope that their work has meaning beyond just a paycheck.
Even employers find themselves trying to balance their priorities including the maintenance of profit that is highly sustainable for their business to grow and prosper further; and that moral obligation to give back to communities which are the sources of their profits which of course the public and business leaders deem companies to need.
The good thing is that such goals are not limited to just themselves. Both acts can actually complement one another through that leveraging of power via corporate giving programs wherein it is found effective in causing employee recruitment.
Today's workforce reveals to have different priorities as opposed to the ones in the past, according to the studies. Instead of fixing their eyes on how to earn the highest salary or how to have the best benefits package, they are also looking into the kind of workplace culture before they apply for any company. Workers are now interested in knowing the level of autonomy and empowerment which they can be with in case they join the company's workforce as well as whether the company's mission and values jive with theirs.
Keeping those factors in consideration, know that most job seekers today especially Millennials recently out of college with really desired technical knowledge are found to forego slightly higher pays to be with a company who demonstrates social activeness along with the commitment to causes they are passionate about.
A healthy employee volunteer program that provides paid time off to volunteer for causes in the local community can be very attractive to a potential employee who is already committed to volunteering or charitable giving in some way.
Similarly, a simple payroll deduction arrangement that allows employees to donate money to a worthy cause without having to budget the money out themselves can appeal greatly to a potential employee who wants to do good in the community but who would prefer to have it done without a huge time commitment.
No matter what amount of corporate giving there is in your company, compensation packages still need to be based on the norms of the industry. However in the case of an organization with an offer for competitive salary together with benefits package, it is possible to define a strong difference factor using strong and strategic corporate charity programs intensely involving the workforce.
More potential employees are attracted to companies with positive reputes which consequently enable the company to be with more choices for the best and brightest of those aspiring applicants. It is true that Cause Marketing entices more customers given that positive repute of the company being spread via word-of-mouth or online media.
When a company is devoted to that long term program of corporate giving where employees are involved, it is bound to enjoy employee engagement on a much higher level causing more productivity, profitability and a good boost of morale.
New recruits will find it perfect and are likely to join and instantly start being involved in the organization as they learn from the examples set by those before them in a workplace with a culture for philanthropy. Taking part in volunteer efforts also provides a great way for new employees to get to know their co-workers on a more personal level.
Even employers find themselves trying to balance their priorities including the maintenance of profit that is highly sustainable for their business to grow and prosper further; and that moral obligation to give back to communities which are the sources of their profits which of course the public and business leaders deem companies to need.
The good thing is that such goals are not limited to just themselves. Both acts can actually complement one another through that leveraging of power via corporate giving programs wherein it is found effective in causing employee recruitment.
Today's workforce reveals to have different priorities as opposed to the ones in the past, according to the studies. Instead of fixing their eyes on how to earn the highest salary or how to have the best benefits package, they are also looking into the kind of workplace culture before they apply for any company. Workers are now interested in knowing the level of autonomy and empowerment which they can be with in case they join the company's workforce as well as whether the company's mission and values jive with theirs.
Keeping those factors in consideration, know that most job seekers today especially Millennials recently out of college with really desired technical knowledge are found to forego slightly higher pays to be with a company who demonstrates social activeness along with the commitment to causes they are passionate about.
A healthy employee volunteer program that provides paid time off to volunteer for causes in the local community can be very attractive to a potential employee who is already committed to volunteering or charitable giving in some way.
Similarly, a simple payroll deduction arrangement that allows employees to donate money to a worthy cause without having to budget the money out themselves can appeal greatly to a potential employee who wants to do good in the community but who would prefer to have it done without a huge time commitment.
No matter what amount of corporate giving there is in your company, compensation packages still need to be based on the norms of the industry. However in the case of an organization with an offer for competitive salary together with benefits package, it is possible to define a strong difference factor using strong and strategic corporate charity programs intensely involving the workforce.
More potential employees are attracted to companies with positive reputes which consequently enable the company to be with more choices for the best and brightest of those aspiring applicants. It is true that Cause Marketing entices more customers given that positive repute of the company being spread via word-of-mouth or online media.
When a company is devoted to that long term program of corporate giving where employees are involved, it is bound to enjoy employee engagement on a much higher level causing more productivity, profitability and a good boost of morale.
New recruits will find it perfect and are likely to join and instantly start being involved in the organization as they learn from the examples set by those before them in a workplace with a culture for philanthropy. Taking part in volunteer efforts also provides a great way for new employees to get to know their co-workers on a more personal level.
About the Author:
Sebastian Troup loves writing about corporate social responsibility. For more details about philanthropic solutions for businesses and non profit organizations, or to find help setting up corporate giving programs, please visit the Truist.com site today.
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