Wednesday, 25 December 2013

Who Can You Sell Cupcakes To?

By Kathryn Douglas


Most people don't realize how huge the cupcake market is. This is not the case. The number of consumers buying cupcakes now is higher than before.

First of all, think about why consumers would get cupcakes in the first place. Generally, it would be for some event, like a holiday, a birthday or unique occasion. Sweet Treats have the ability to be profitable all year.

Often, cupcakes are not first on the list to take to a get together. Occasionally we think about a cake or muffins or wine/beer or picnic items or something.

We each have an idea of the things we want for each special celebration, and it might not be cupcakes. Nonetheless, that doesn't suggest that no one will buy them. In fact, the market's demand is proving that cupcakes are welcome at parties where they were not considered before.

How about weddings? There are a growing amount of wedding cakes made entirely of cupcakes. How about floral arrangements? Now, you can purchase a cupcake bouquet - and eat it! In New York, you are able to get a cupcake with a glass of wine in a cafe, and dine with a fork. .

As a result, if you like cooking and decorating cupcakes, you are in a prime area for producing income. There are lots of different people eating cupcakes for a range of various reasons. As an entrepreneur, all you need to do is produce cupcakes to fill the demands of the consumer, and you are quite likely to quickly uncover buyers.

Here are a few groups of customers to think about:

1. Kid's birthday celebration cupcakes decorated as the latest animation or movie characters. With the right toppings and design, you can truly make a child's day. Plus, cupcakes can be a treat for school occasions, sporting occasions, holidays and more. Do not ignore the worth of a single client!

2. Wedding cakes with a sleek design. When it concerns a dessert for a multitude of people, cupcakes have a real advantage over cakes because they are able to each have their own distinctive appearance as well as have different ingredients in contrast to just one. They could also be situated into various designs and structures more easily.

3. Specialty cupcakes like gluten-free or organic for individuals with certain dietary limitations. Lots of people whom you thought would not be in the marketplace for cupcakes may just end up being your most significant customers if you give them an item with the right ingredients.

4. Cupcake bouquets are somewhat like gift baskets or cookie bouquets - they are enjoyed by a big target market but at the same time are different and easily customized. People are constantly looking for the latest and best presents to impress their pals with. Cupcake bouquets are big in today's market.

5. Cupcakes by mail in unique flavors. Although there is typically a smaller amount of cupcake lovers, you can reach more of them through mail order versus a local store.

6. Festive cupcakes for corporate occasions that are easy to serve and eat. Companies have parties and events too. These can be held for a number of reasons - from small staff meetings to larger company functions.

7. Why not try a healthy cupcake? Who says that cupcakes cannot be healthy? There are a lot of healthy ingredients on the market, and the health food market is a big one.

8. Cupcake making kits for people who are looking to create their own but also want some instruction. Go beyond the standard box of cupcake mix in the supermarket. Make it enjoyable and unique for people to craft their own special cupcakes, and you could possibly have a very devoted following.




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