Do you want to widen your own social media footprint without consuming any more of your important time? Whether you are a web profits or internet marketing professional, or if you simply want to organize your own Facebook, Twitter and Blogging messages, posts and uploads more efficiently, to save time, there are a number of management software applications that can help you. So far, none of these applications can qualify as the complete one-stop-solution for every service. So you have to often purchase and run two, or more of them. How do you choose which application will give you the ideal support action and services that you want?
There are at least four of these top solutions now available - Hootsuite, Socialoomph, Tweetadder and Tweetdeck. Each of them aim to offer all that you need. But, in practice, it does not really turn out that way. You need to carefully select which of the functions you need the most, from each application. So we put forward the functions from each applications that we have found can work well, for you to then decide who to manage the key elements of your social media activity.
So, why not extend your own social media footprint with a number of management solutions? This also stops you from having too much reliance on just one application provider. Plus, it gives you the all-important spread-out scheduled tweeting, which always necessitates a very prudent approach, in order to stop the dreaded Twitter De-Activation. So let's now look at how to get best use of your time from each tool?
1. Tweetadder. This let's you program Twitter direct messages, but their real USP is a search for multiple targets to follow, based on those keywords that you have selected. Some great exclusive programming into the Twitterland API gets you thousands of targets. Then you can program how and when you follow, and at what daily levels. There can be an easy temptation to create a large list of targets, unless you are restricted and smart with your keywords. It's actually much better to do this for just one keyword, in a small burst of a few hundred targets at a time. Then see the relevance of whom you are following and who follows back. There is also a neat app to decide how long you should wait to be followed - and then unfollow, if you are not then followed back within a certain period that you have selected.
2. Tweetdeck - this application allows you to run a number of your social media accounts together and then select the contents and fields that you want to view. It is not that innovative and different, in our opinion.
3. Hootsuite - let's you manage multiple accounts like tweetdeck, but across more alternative social media. It makes it easy to retweet and then track your own messaging. However, there are two points of difference that we really prefer about Hootsuite. First is the 'Hootlet'. You can paste this into your browser bar. It allows you to capture a web page that you want to tweet out to your followers, onto your Facebook pages, etc. It is very simple to add the page title, heading, reduced url and often choose a thumbnail visual too - all with one click on your hootlet button. Then you can select the accounts in your Hootsuite lists that you do, or don't, decide to send the headlines of the page to. It even let's you add some of your own text. And it has a box for you to add a secondary url, that you want to highlight to the recipient. It's brilliant for multiple tweeting of news or new information. But beware of two things that can get you banned from Twitter - one is using that secondary url to a direct affiliate link or cloak. It's much better to use your own web page urls and then carefully re-direct. The second risk to beware of is re-editing a hootlet, to highlight a high profile @username. And if you put this in a re-edit at the beginning, then Twitter's special control monitors will ban all your accounts in that hootlet. In a heartbeat, without appeal. Every one. Sotry to use hootlets to spread a broad level of new content to your audience. And give due credit to the sources of the pages. Second, Hootsuite lets you run programmed distribution of tweets. It's not that easy to manage, using excel columns and re-phasing all the dates, but it can let you run those important tweets out, on your terms when you choose.
4. Socialoomph - this is our preferred solution. It does not give you very good search applications, or much of an account-viewing dashboard facility, but it has a wide range of innovative functions, including multiple blogging. And it let's you run very long lists of tweets and Facebook message programmes, for far longer than Hootsuite. The text files are much easier to set up too. And they will compress long urls for you, in their software. Beware of using the same url (even if it is shortened), in scheduled tweets, for more than one account though. Twitter will block that tweet across all your programmes and, again, you put that account at risk to de-activation. We love the cool Socialoomph function to shorten your urls, because you can select your own new codename to use across your entire web footprint and therefore stay close to your brand or subject. But, once again, use it for your own web pages and not to just veil over those volatile affiliate links. You can also set up special email advice, so you know when your accounts are favourited, re-tweeted etc.
Therefore we conclude that it's worth investing in more than one service, under their monthly rates. Be prepared to need a few more hours per week to manage your programmes, but it will merit accelerating your whole social interaction strategy up to an entirely different level of influence and professionalism.
There are at least four of these top solutions now available - Hootsuite, Socialoomph, Tweetadder and Tweetdeck. Each of them aim to offer all that you need. But, in practice, it does not really turn out that way. You need to carefully select which of the functions you need the most, from each application. So we put forward the functions from each applications that we have found can work well, for you to then decide who to manage the key elements of your social media activity.
So, why not extend your own social media footprint with a number of management solutions? This also stops you from having too much reliance on just one application provider. Plus, it gives you the all-important spread-out scheduled tweeting, which always necessitates a very prudent approach, in order to stop the dreaded Twitter De-Activation. So let's now look at how to get best use of your time from each tool?
1. Tweetadder. This let's you program Twitter direct messages, but their real USP is a search for multiple targets to follow, based on those keywords that you have selected. Some great exclusive programming into the Twitterland API gets you thousands of targets. Then you can program how and when you follow, and at what daily levels. There can be an easy temptation to create a large list of targets, unless you are restricted and smart with your keywords. It's actually much better to do this for just one keyword, in a small burst of a few hundred targets at a time. Then see the relevance of whom you are following and who follows back. There is also a neat app to decide how long you should wait to be followed - and then unfollow, if you are not then followed back within a certain period that you have selected.
2. Tweetdeck - this application allows you to run a number of your social media accounts together and then select the contents and fields that you want to view. It is not that innovative and different, in our opinion.
3. Hootsuite - let's you manage multiple accounts like tweetdeck, but across more alternative social media. It makes it easy to retweet and then track your own messaging. However, there are two points of difference that we really prefer about Hootsuite. First is the 'Hootlet'. You can paste this into your browser bar. It allows you to capture a web page that you want to tweet out to your followers, onto your Facebook pages, etc. It is very simple to add the page title, heading, reduced url and often choose a thumbnail visual too - all with one click on your hootlet button. Then you can select the accounts in your Hootsuite lists that you do, or don't, decide to send the headlines of the page to. It even let's you add some of your own text. And it has a box for you to add a secondary url, that you want to highlight to the recipient. It's brilliant for multiple tweeting of news or new information. But beware of two things that can get you banned from Twitter - one is using that secondary url to a direct affiliate link or cloak. It's much better to use your own web page urls and then carefully re-direct. The second risk to beware of is re-editing a hootlet, to highlight a high profile @username. And if you put this in a re-edit at the beginning, then Twitter's special control monitors will ban all your accounts in that hootlet. In a heartbeat, without appeal. Every one. Sotry to use hootlets to spread a broad level of new content to your audience. And give due credit to the sources of the pages. Second, Hootsuite lets you run programmed distribution of tweets. It's not that easy to manage, using excel columns and re-phasing all the dates, but it can let you run those important tweets out, on your terms when you choose.
4. Socialoomph - this is our preferred solution. It does not give you very good search applications, or much of an account-viewing dashboard facility, but it has a wide range of innovative functions, including multiple blogging. And it let's you run very long lists of tweets and Facebook message programmes, for far longer than Hootsuite. The text files are much easier to set up too. And they will compress long urls for you, in their software. Beware of using the same url (even if it is shortened), in scheduled tweets, for more than one account though. Twitter will block that tweet across all your programmes and, again, you put that account at risk to de-activation. We love the cool Socialoomph function to shorten your urls, because you can select your own new codename to use across your entire web footprint and therefore stay close to your brand or subject. But, once again, use it for your own web pages and not to just veil over those volatile affiliate links. You can also set up special email advice, so you know when your accounts are favourited, re-tweeted etc.
Therefore we conclude that it's worth investing in more than one service, under their monthly rates. Be prepared to need a few more hours per week to manage your programmes, but it will merit accelerating your whole social interaction strategy up to an entirely different level of influence and professionalism.
About the Author:
Get Tweetadder to grow and manage all your social media here and use Web Profits Masters For Your Online Internet Marketing Strategy and a huge range of free online internet business advice... Free reprint available from: Tweetadder or Socialoomph? How To Make Best Use of Social Media Management Applications.
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