In recent years, telemarketing has suffered a bad rap. While at one time it was a good way for UK corporations to build their business profiles and win customers, these days different processes apply and companies have to be shrewder than before.
The problem is that in the UK in the 90s, many telemarketing firms got carried away with themselves and bombarded the nation's phone lines with sales calls selling everything from contract cleaning to ladies undies. With everyone's phone number available in the phone book, the phone was viewed as the quickest way to reach the greatest number of folks.
Lots of the issues came from the undeniable fact that many telemarketing UK firms were using untrained folk to make mountains of calls. This meant that the folk making the calls had little appreciation of what they were doing or the benefits of the products that they were selling. Plenty of these calls were simply time wasting for both the caller and the callee.
By 2000, the telemarketing UK industry was under fire and quite shortly, made to change it strategies. Nowadays, tough laws are in place. To stop unwelcome calls, a telephone user simply has to register their number with the Direct Marketing Organisation (DMA). Should a telephone user receive any calls from a company after registering with the DMA, that telemarketing UK Company can be fined.
It all changed in 2003 when the govt passed the Government's Privacy and Electronic Communications (EC Directive) Laws 2003. This law made it illegal for telemarketing UK firms to make unsolicited direct promoting calls or even send faxes to such companies who said that they do not want to get such calls.
This law has forced telemarketing UK companies to be much more pro in their approach. As it is no longer legal to blank call tons of phone numbers out of the telephone book, research has become much more skillful as has coaching.
Nowadays, only companies that know exactly what they are doing become involved in telemarketing, that has seen the standards of this industry rise noticeably.
The problem is that in the UK in the 90s, many telemarketing firms got carried away with themselves and bombarded the nation's phone lines with sales calls selling everything from contract cleaning to ladies undies. With everyone's phone number available in the phone book, the phone was viewed as the quickest way to reach the greatest number of folks.
Lots of the issues came from the undeniable fact that many telemarketing UK firms were using untrained folk to make mountains of calls. This meant that the folk making the calls had little appreciation of what they were doing or the benefits of the products that they were selling. Plenty of these calls were simply time wasting for both the caller and the callee.
By 2000, the telemarketing UK industry was under fire and quite shortly, made to change it strategies. Nowadays, tough laws are in place. To stop unwelcome calls, a telephone user simply has to register their number with the Direct Marketing Organisation (DMA). Should a telephone user receive any calls from a company after registering with the DMA, that telemarketing UK Company can be fined.
It all changed in 2003 when the govt passed the Government's Privacy and Electronic Communications (EC Directive) Laws 2003. This law made it illegal for telemarketing UK firms to make unsolicited direct promoting calls or even send faxes to such companies who said that they do not want to get such calls.
This law has forced telemarketing UK companies to be much more pro in their approach. As it is no longer legal to blank call tons of phone numbers out of the telephone book, research has become much more skillful as has coaching.
Nowadays, only companies that know exactly what they are doing become involved in telemarketing, that has seen the standards of this industry rise noticeably.
About the Author:
Chris Harding runs 'I Am Telemarketing ' in the UK and has over 25 years of telemarketing experience.
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