Marketing an online business that provides a service has parallels with product businesses, but you'll find important differences. Each job might have different details, and you have to assess the project and then make a proposition with your fee.
But the interesting aspect many people experience is there can sometimes be lingering thoughts after the quote is given. Your thoughts can often play tricks on you after the fact; questions and doubts about different things. Should you have quoted a higher price? Was it too low or too high, etc. Could you have gotten more and would it have been worth it? With many services, there are unknown and unforeseen events that will cause more work for the provider. So let's take a look at this important area of your service business.
Yes, it holds true that you are providing a service to your clients. So there exists something very important and critical we would like to point out.
You do much more than sell a service; you offer valuable benefits to the businesses of your clients. There is a huge distinction that really is glaring if you can see it. People tend to hold and view benefits they are aware of in a much completely different light. The word, service, has nothing special when you hear it - that is an important thing to keep in mind. We all get services of one kind every day, and once again no unique feelings about it. So what you should do is utilize the strength of market positiioning; you do not provide a service - you give people benefits.
Let me ask... are you really conscious of your true value; how much your benefits are worth? Do you have a clear understanding of how beneficial your particular service is worth as performed by you? This area is one where so many people can have a tough time, and very often people undervalue their worth.
Of course you ought to be as objective as possible in this area. If you are a bit new and never have had many clients, then those facts need to be fairly considered and factored into your fee. You can perform research online, and that can be a good way to get off to a start if you have no concept where to begin. All you have to do is find others who provide the same kind of service you will, and check out what they cost or offer for their services. Naturally that will provide you with a real world idea of what people are asking.
One area you want to always steer clear of is the negotiating or "haggling over price" conversation. That is where people will want to take advantage of you as much as possible. Even if you clearly state your fees on your site, you will find people who will want to get you to come down as much as possible. The reason you should not engage in this destructive behavior is because it creates a perception that you do not value your work or yourself. Once a person senses they have a foot in that door, then our experience has shown that things tend to get worse from that point on.
But the interesting aspect many people experience is there can sometimes be lingering thoughts after the quote is given. Your thoughts can often play tricks on you after the fact; questions and doubts about different things. Should you have quoted a higher price? Was it too low or too high, etc. Could you have gotten more and would it have been worth it? With many services, there are unknown and unforeseen events that will cause more work for the provider. So let's take a look at this important area of your service business.
Yes, it holds true that you are providing a service to your clients. So there exists something very important and critical we would like to point out.
You do much more than sell a service; you offer valuable benefits to the businesses of your clients. There is a huge distinction that really is glaring if you can see it. People tend to hold and view benefits they are aware of in a much completely different light. The word, service, has nothing special when you hear it - that is an important thing to keep in mind. We all get services of one kind every day, and once again no unique feelings about it. So what you should do is utilize the strength of market positiioning; you do not provide a service - you give people benefits.
Let me ask... are you really conscious of your true value; how much your benefits are worth? Do you have a clear understanding of how beneficial your particular service is worth as performed by you? This area is one where so many people can have a tough time, and very often people undervalue their worth.
Of course you ought to be as objective as possible in this area. If you are a bit new and never have had many clients, then those facts need to be fairly considered and factored into your fee. You can perform research online, and that can be a good way to get off to a start if you have no concept where to begin. All you have to do is find others who provide the same kind of service you will, and check out what they cost or offer for their services. Naturally that will provide you with a real world idea of what people are asking.
One area you want to always steer clear of is the negotiating or "haggling over price" conversation. That is where people will want to take advantage of you as much as possible. Even if you clearly state your fees on your site, you will find people who will want to get you to come down as much as possible. The reason you should not engage in this destructive behavior is because it creates a perception that you do not value your work or yourself. Once a person senses they have a foot in that door, then our experience has shown that things tend to get worse from that point on.
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