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Monday, 6 July 2009

MLM - Is Multilevel Marketing a Solid Business Choice for You?

By Eldon Beard

When someone talks about "MLM" or "multi-level marketing", what thought comes to your mind? MLM describes what many have found to be a very profitable and rewarding type of home business. What you think of it depends a lot on what you've heard or experienced in the past.

If you're like many people, the term "MLM" may conjure up visions of Amway - one of the industry's early pioneers. While Amway paved the way for later MLM opportunities, it developed a poor reputation. Many independent distributors used what many saw as secretive and shady recruiting methods that cast it less as a legitimate home business and more as a scam of some sort.

When told about a home income opportunity, were you ever:

- given a glowing sales pitch about a great MLM business opportunity but for the life of you couldn't get a response if you simply asked the name of the company?

- invited to a presentation, and if you pressed were told only that the company was "Jones and Associates" or something like that?

- treated like you were stupid if you dared to ask perfectly legitimate questions about the business?

- been asked to attend an opportunity meeting, went because you trusted a friend, and found out halfway through that it was the same old "A" business you'd seen before (even though your friend had denied it when you asked beforehand)?

The rationale for taking this blind, secretive approach is easy to understand. If you mention the name of the company up front, a prospect might have some bad information about the business that would stop them from coming and seeing the "real deal".

The kickback to this approach was that it made this opportunity, and MLM as a business model, look very questionable.

Let's move on and look at the home business opportunity environment of today. It never was very easy for the average person to get people to come to opportunity presentations. People now are busier than ever with their lives. The secretive approach doesn't work so well anymore, either, because people have become suspicious of it.

There is a great opportunity here. As people get busier and more consumed by life, they seek legitimate home income opportunities to give them extra luxuries, or perhaps an escape from a demanding job. More and more and going online to find home businesses that they can start for reasonable investment. This means good things for you.

Would MLM as a business be good for you? See how you feel about the following things.

- are you a people person who enjoys being around and helping others?

- would you feel comfortable talking to business opportunity seekers who come to you for details about your business?

- is making more money or even developing a full-time income really important to you?

- are you open to learning the fundamentals of success in MLM? It's hard work but well worth it.

If your response to these questions is positive, you should take things a step farther and consider what an MLM opportunity can do for you. Read and study the fundamentals of choosing a good opportunity, and get on the path to achieving your dreams.

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